Cost is the most important factor for 59% of US brand-side marketers when selecting an agency, according to a joint report from the Association of National Advertisers, 4A’s, and Advertiser Perceptions.
Strategic upskilling is essential as AI usage increases the likelihood of job disruption and transformation. Investing in employees has never been more important.
On today's episode, we discuss the ways in which firms are prepared—and unprepared—for AI, what happens when companies have finished test-driving generative AI, and what to make of Meta giving away its AI model. "In Other News," we talk about when we can expect to see GPT-5 and how Apple’s lip-reading technology could be a step toward artificial general intelligence. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Amazon’s $10 billion loss from Alexa devices sparks the latest strategy shift away from consumer electronics as it and other companies focus on profitability and reduce aspirational projects.
More than half of advertisers worldwide are extremely or very confident in their ability to measure social media, video, search, and display marketing ROI, according to Nielsen.
Google issues refunds for misplaced ads: A June report claiming 80% of its third-party video ad positions didn’t meet standards raised a firestorm in the industry.
Data center industry growth is on the horizon as AI adoption rises, with cloud giants like AWS leading the shift from the “Cloud Era” to the “AI Era.”
On today's episode, we discuss Gen Zers and healthcare: what the beginning of their journey looks like, social media as an entry point, and what they want from their experience. "In Other News," we talk about Amazon expanding its Amazon Clinic telehealth services to include video visits and how connected fitness is getting on post-pandemic. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Instead of trying to compete with Amazon, Barnes & Noble is changing to appeal to consumers looking for the experience of an independent bookstore with the resources of a large chain. Leaning on local inspiration and a store layout that optimizes discovery, Barnes & Noble is revamping its 596 locations, as well as its membership program.
eBay recently posted ad revenues of $367 million in Q2 2023—a growth of 35% YoY—in its latest earnings. But much of that can be tied to innovation in its ad types, improved measurement capabilities, and expanded third-party ads. eBay’s market also gives it a retail media opportunity outside of consumer packaged goods (CPG). Let’s break down what eBay is doing right.
A lack of standardization across platforms was cited as US marketers’ No. 1 challenge with retail media networks (RMNs) as of last summer, according to the Association of National Advertisers.
Direct mail and email have more in common than you may think. Like its digital counterpart, direct mail can drive growth and be a cost-effective part of a multichannel marketing mix thanks to data-powered modernization, including audience curation, automation, and measurement.
Apple uses safety and security to win over consumers. Birkenstock focuses on education, showcased through a three-part docuseries. And Taco Bell, with the help of Pete Davidson, apologized for “over-innovating” its breakfast menu.
On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.
The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.
Study reveals Midjourney’s AI can be manipulated to produce racist and conspiratorial images. As 2024 elections approach, AI misuse raises serious concerns.
On today's episode, we discuss how to do ads in stores the right way, whether Google will eat the internet, whether the rebrand from HBO Max to Max worked, if the US ad market is starting to see green shoots, how successful the "Barbie" movie has been, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Lyft diversifies revenue with in-app ads: User data to optimize targeting while mitigating privacy concerns.
Physical retail must adapt to intensifying competition from ecommerce. Every physical retail incumbent feeling heat from Amazon recognizes the need to better compete with digital’s informational and convenience advantages. But they must do so without losing the experiential edge offered by brick-and-mortar.
For Wix, consolidating its marketing stack not only improves internal alignment but also results in an improved customer experience. The website-building company operates with teams worldwide, and is currently scaling down from about seven different marketing automation platforms.