The Christmas Tree Shop is closing its doors. Overstock.com is becoming Bed Bath & Beyond. Party City went bankrupt and is closing stores. More than 50,000 stores that are open now may be closed by 2027, according to UBS. But what actually happens to retail spaces, brand identities, and competitors when a brand goes out of business?
Google continues to lose ground to Amazon: Amazon is holding steady as shoppers’ search engine of choice for products, even as TikTok and other social platforms attract Gen Z consumers.
On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up—and learns from—other AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Fighting ad blockers to preserve revenues: YouTube’s global trial restricting video playback for ad-blocker users also nudges them toward YouTube Premium.
Brands need to prepare for third-party cookie deprecation now. “We’re going backward to less personalized ads and less relevancy, and consumers are frustrated with that,” said Logan Patterson, senior director of global business advisory services at Slalom. Patterson, along with two other senior digital marketers, weighed in on pressing questions about an impending future without third-party cookies at our recent Tech-Talk Webinar, “Designing the Future of Enterprise Customer Data Strategy.”
Computer and consumer electronics purchased during the pandemic are due for an upgrade, which is good news for Amazon and retail as a whole. But besides that possible bright spot, this year’s Prime Day event will likely be “unremarkable” as other retailers steal Amazon’s spotlight.
On today's episode, we discuss how time spent on smartphones is changing, what people do on different devices, and what digital time spent in your car might look like. "In Other News," we talk about the significance of Amazon's Sidewalk network and what to make of two new pieces of potential AI legislation. Tune in to the discussion with our analyst Yory Wurmser.
Pride Month draws business support despite anti-LGBTQ+ sentiment: 2023 brought hard lessons for some brands.
Over half (53%) of executives worldwide say their leading concern regarding their digital advertising strategy is being able to reach target audiences effectively at scale, per IDC.
Retail media, connected TV (CTV), and search will play key roles in the future of digital advertising. This shift has retailers like Amazon aiming to expand CTV and social network companies like Meta leaning into search. Here are five predictions, according to our analyst Andrew Lipsman, that were shared during our virtual summit earlier this month.
On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
Social platforms are already great vehicles for introducing consumers to products and brands they may want to purchase. Advertisers should lean into that strength and:
Attention-grabbing shopping ads bridge the gap between businesses and consumers, fostering an engaging shopping experience while also driving profitability.
In the first half of 2023, connected devices became more shoppable, driven by retail media and emerging technologies like visual search, while Apple has emerged as a big winner, using its domination in the smartphone market to muscle in on ad revenues.
Ads encourage engagement, but your post-click experience determines who will ultimately be your customers. Here is how your brand can pair creative ads with interactive landing pages to improve engagement and the likelihood of conversions.
Every year, there are a handful of topics that dominate the conversations at the Cannes Lions International Festival of Creativity. AI was this year’s buzzword., with Gen Z making a large appearance.
With third-party cookies being phased out and surveys being prone to biases, marketers will become increasingly reliant on experiments to test the effectiveness of their campaigns, Isaac Gerber, director of commercial insights, North America at Captify, said on a recent Tech-Talk Webinar.
Unified ID 2.0’s rising popularity: Warner Bros. Discovery and Walmart Connect have adopted UID2, heralding a shift in advertising toward privacy-conscious personalization.
Omnicom will integrate Google’s generative AI into its ad tech stack: With Omnicom and WPP backing generative AI, the rest of the industry will be swift to follow.
Amazon’s sponsored product ads, targeted based on keyword searches, have declined in spending share, while its sponsored display ads, targeted based on user behavior, have slowly grown, per Jungle Scout.