LinkedIn proves the newsletter isn’t dying: Any user can create a newsletter on LinkedIn now, but advertising features have yet to debut.
Email and TV may not be flashy, but they were critical to Black Friday and Cyber Monday: Both marketing channels may be older—but they’re far from deprecated.
What’s the best way to monetize a newsletter? Publishers are benefitting from the newsletter boom, but repeating mistakes from the past.
Now, increasing restrictions on data collection, changes to Apple’s Identifier for Advertisers (IDFA), and the death of the third-party cookie will mean that winning brands must reduce their dependence on third parties, and place a greater focus on first-party data and owned channels. In short, they’ll need more direct-to-consumer (D2C) marketing, and less (though still plenty) advertising.