Uber and Lyft are rapidly expanding their advertising platforms to take advantage of this growing user base—one that may prove to be a major audience for advertisers.
Roku posts strong Q3 revenues growth, attributes to content, ads, and new TVs: ARPU drops as losses mount, but the company remains optimistic amid streaming challenges.
Defying global challenges, Pinterest excels in Q3: Innovations and strategic partnerships bolster its market position.
Next year, US podcast ad spend will pass the $2 billion mark, according to our forecast. We project double-digit growth through the end of our forecast period in 2027. New data from the Interactive Advertising Bureau (IAB) finds that podcast ads are trending toward brand awareness, with increasing emphasis on video formats.
On today's podcast episode, host Bill Fisher is joined by our analysts Paul Briggs and Paul Verna and GWI’s chief research officer Jason Mander to discuss the latest Global Media Intelligence report, outlining media consumption behaviors from around the world.
Meta showcases robust Q3 growth with $34.15 billion in revenues: Facebook and Instagram parent surges, despite Threads struggling to find its footing.
On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.
Digital ad spend by the US travel industry will grow by 14.3% this year for a total of $6.79 billion, according to our forecast.
Alphabet's Q3 revenues hit $76.7 billion: Growth driven by Google Search, AI innovations, and YouTube ads.
Netflix’s time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.
What does the local ad market look like beyond politics? With political spending out of the picture, the local ad market will grow 2.2% next year.
Amazon merchants could give it a leg up in the AVOD race: The company has offered to fund ad production for brands that buy at least $15,000 in video commitments.
On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
TikTok is extending its video content to an array of public screens, including those at airports, gas stations, and movie rental machines. The expansion into out-of-home (OOH) advertising marks TikTok’s ambitions to go beyond its roots as a mobile app.
US walled garden programmatic digital display advertising will cross the $100 billion mark next year, according to our forecast.
On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify’s app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.
US retail digital ad spend will grow 14.2% next year to reach $84.00 billion, or 28.6% of total digital ad spend, per our forecast.
Facebook and Instagram Reels are growing in popularity, and provide an opportunity for brand marketers to extend their reach and engage with key audiences. With Meta’s new AI-powered brand suitability controls for Reels, marketers will be more empowered to craft suitable environments for their ads.
Retail will account for more US digital ad spend (27.9%) in 2023 than the five lowest-spending industries combined, according to our forecast.
In 2023, we predict that walled gardens will lose share of total programmatic digital display ad spending for the first time since 2017, when we first began forecasting this segment, according to our Programmatic Ad Spending Forecast Q3 2023 report.