With a clear understanding of consumers’ preferences and intent, marketers can identify and target the best audiences and effectively activate their campaigns against that behavioral data. In this video, Claritas’ Barney Marvin, senior vice president of digital, shares how audience segmentation can improve the customer experience and increase lifetime value.
TikTok looks strong in Asia as it faces bans elsewhere: Countries including Indonesia, Vietnam, and Thailand fuel the app's growth in its home region.
China’s manufacturing expertise is difficult to compete with: That has led some retailers to rethink supply chain diversification even as India, Latin America, and Vietnam gain traction as production hubs.
OneScore uses alternative data like rent to measure creditworthiness, which can support consumers who have minimal or no credit history.
Pacvue expands beyond retail media to offer retailers a holistic ecommerce solution: The goal is to provide some consolidation in a highly fragmented, competitive marketplace.
Pinterest tests integrating Shuffles content into the main app, starting with shopping: This move is part of a broader strategy to become a one-stop-shop for visual inspiration and online shopping. (This article was written with the assistance of ChatGPT.)
Inflation is inevitable and its impact is extensive, affecting everything from the cost of goods to consumer behavior and business expenses. To navigate these challenges, ecommerce businesses must be proactive in finding solutions to combat inflation’s effects to emerge stronger and more resilient.
After a slight dip in 2022, US retail ecommerce sales growth will accelerate each year through 2027, according to our forecast. By that point, ecommerce sales will reach $1.736 trillion and make up one-fifth of total retail sales.
Data’s role in creating a seamless customer experience has never been more important. But adding in a human element can help your data analytics strategies reach their full potential. Thomas shares how Stich Fix is blending data science with client feedback to create a better experience for shoppers.
Amazon will gain the most share in health and personal care.
On today's episode, we're at Shoptalk 2023 discussing why influencers might be the key to unlocking livestream shopping, what folks on the floor are saying about generative AI in retail, and how one company plans to redefine the fulfillment experience. In our new "From the Shop Floor" segment, we bring you the best bits from the most interesting retail events. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and chief content officer Zia Daniell Wigder, live from this year's Shoptalk event.
It partnered with OpenAI on a ChatGPT plugin to offer users personalized shopping recommendations.
Insurance joins the long list of industries slashing ad budgets: Insurers are among TV’s most recognizable brands, but industry problems have forced them to back down.
ChatGPT’s latest update could turn it into a shopping engine: Instacart, Klarna, and Shopify are experimenting with offering users personalized recommendations.
Between bank collapses and a prolonged crypto winter, 2023 has not been kind to the banking industry. But that doesn’t mean things can’t turn around. Here are five charts on what’s good (consumer trust remains steady), what’s bad (crypto’s downfall continues), and some areas of opportunity (the rise of ChatGPT).
One of the largest wireless and satellite TV providers stands to lose ground in highly competitive markets if it fails to respond to customers.
Retail media will stay ahead of connected TV (CTV) in US ad spending and close in on traditional TV this year, according to our forecast. Search overall, including paid search on retail media networks, will reach $108.48 billion in 2023.
Social platforms are gaining in search: More US consumers are researching products on TikTok, YouTube, and Instagram, which could bode ill for Amazon and Google.
Gen Zers are ready to spend. The majority will be adults in 2023, meaning increased spending power. And they rely heavily on digital when making purchases: Gen Z will surpass Gen X in the number of US digital buyers by 2025, per our forecast.
Spotify’s $100 million fund for diverse projects starts off slow: Concerns about spending arise as the initiative marks its first year.