For many buyers, it’s simple: They make a purchase when they find something they want to buy. There are, of course, many ways that social users can find products they like on social media. And our exclusive primary research reveals that there is a multitude of other reasons why buyers choose to make purchases on social platforms.
ĢAV half of US Gen Z and millennial social users make purchases on social media, compared to 38% of US adults overall. Boomers are the least likely to buy via social.
Few CPG brands are posting strong volume growth: But price hikes and shrinkflation are helping companies like Kraft Heinz, Coca-Cola, and Procter & Gamble generate strong earnings.
Mentions of inflationary language on Yelp increased 4% in Q3 as compared to the previous quarter and 22% year over year (YoY), according to a publication from the business review platform.
Consumers prefer to shop in-person this holiday season: Waning COVID-19 concerns and a desire to try before buying will give brick-and-mortar stores a lift this year.
The price of groceries has reached a historic high. In August 2022, the US consumer price index found the cost of food was up 11.4% year-over-year (YoY), the largest 12-month increase since May 1979.
Apple's streaming price hikes test their brand equity: The tech giant's audio and video services are getting more expensive; will consumers grin and bear it?
Temu bets low prices will be enough to attract shoppers: But the Pinduoduo-owned platform will have to improve the customer experience to turn initial interest into lasting gains
Winter is coming for European retailers (both literally and figuratively): With economic conditions worsening, retail sales in the UK and throughout continental Europe are poised to slow this holiday season.
In the US, 31% of millennials shop via mobile on weekdays while at home. That’s up 4 percentage points from 2019, while the share who do so via desktop/laptop has decreased by the same amount, to 18%. Since 2019, the shopping habits of US millennials have pivoted away from the weekends and toward mobile.
The pace of automation in retail is increasing. For example, retail drones will expand from nearly 35,000 in 2022 to over 110,000 in 2024, our latest forecast shows. That growth means the industry has the opportunity to improve efficiencies and meet growing consumer demand for better, faster service.
The super app model’s biggest vulnerability: A complete shutdown is the worst-case scenario for monolithic apps loaded with services like payments, messaging, e-commerce, ride-hailing, and maps.
The Shopper Cash Rewards card lets users earn 6% cash back at their two favorite retailers and 3% on a category of their choice.
Alibaba was the world’s No. 1 digital retailer in 2021 with $1.249 trillion in ecommerce gross merchandise value (GMV). Amazon ranked No. 2, with ecommerce GMV of $602.0 billion, while JD.com and Pinduoduo took No. 3 and No. 4, respectively.
B2B ecommerce still plays a limited role in B2B transactions, and the room for growth is enormous.
The rumors of rapid grocery’s demise are exaggerated—but not by much: While startups struggle to make the model profitable, Uber Eats and DoorDash see an opportunity.
Instacart puts its IPO plans on ice: With Wall Street looking for safe bets and consumers adjusting their shopping habits, there’s little appetite for an Instacart IPO right now.
Ecommerce exploded at the onset of the pandemic. Two and a half years later, people have returned to stores, but ecommerce adoption remains high. Retailers are once again asking: What is the future of stores? Here are four red-hot predictions.
Visa brought its BNPL solution to more Canadian retailers and expanded Visa Direct through a partnership with Thunes.
Over the last couple of years, TikTok has transformed from an app where teens post dance routines to a bona fide social giant, competing with the likes of Facebook and Instagram. And as the platform grows, so does the opportunity for marketers to advertise and sell on it.