Consumers spent a record-breaking $314.9 billion online globally during this year’s Cyber Five, according to Salesforce. But there’s lots more to learn beyond top-line sales numbers—from Target's Taylor Swift-fueled Black Friday surge to Gen Z's big spending habits. Here are five key stats on Cyber Five performance you may have missed and what they mean for the rest of the holiday season.
TikTok Shop drove $100 million in Black Friday sales: Efforts to introduce social commerce to users are working, but the ban looms large.
Macy’s struggles attract another activist investor: Barington Capital is pushing the retailer to boost its stock price by reducing capex, rethinking its real estate strategy, and potentially offloading Bloomingdale’s.
China plans to loosen its monetary policy: But most Beijing watchers are skeptical that its plans will be bold enough to drive consumers to spend.
Global ad revenues surpass $1 trillion in 2024, says GroupM: Retail media and digital platforms drive rapid growth amid linear TV decline.
Fifty-eight percent of US households are “extremely concerned” about inflation: While grocery price growth has normalized, the rapid increases over the past few years continue to influence shopping behaviors.
Half (49%) of people in the US are traveling between Thanksgiving and mid-January, according to Deloitte. With so many people getting on planes, trains, and automobiles, advertisers have increased opportunities to reach consumers across travel media networks, especially those who are younger and higher-income.
EWS is expanding the digital wallet’s merchant network, but it will need to score some bigger names than GNC for the wallet to make real headway.
As retailers eye the end of the holiday shopping season, they must shift their strategies to cater to resolution-driven purchases in the new year.
There will be over 100 million social buyers in the US in 2024, according to our forecast. TikTok Shop, which launched in the US in September 2023, will be the single largest contributor to buyer and sales growth this year.
Widespread tariffs could throw the retail industry for a loop next year: That’s forcing retailers and brands to quickly draft their playbooks to minimize the impact on their businesses.
While most Gen Zers are managing their debts, relying on credit cards for everyday spending could spell trouble
But fraud still remained rampant across the holiday weekend, showing payment providers have more work to do to step up their protections
The card’s innovative offering should help it to pick up steam, boosting the network’s volume
The pet adoption boom went bust: As the number of new pet owners normalizes, Chewy and Petco are looking to healthcare and services to drive growth.
Lululemon bucks China slowdown as international business gains momentum: The brand’s premium sportswear is resonating with Chinese shoppers—but product challenges keep US consumers on the fence.
Lord & Taylor’s new owner has grand ambitions: The storied department store will relaunch as a luxury off-price etailer and license its brand name for a wide range of merchandise.
This deal is a setback for Barclay’s push into the US market and a major win for Citi.
EU considers new measures to curb Chinese ecommerce influence: Officials are trying to stem the tide of unsafe products and protect local retailers.
Amazon offers $25 flights to young adult Prime members: The perk, available for the second-straight year, is one of many ways the retailer aims to hook shoppers on Prime.