Consumers turn to genAI to help with holiday shopping: Nearly one-fifth of global Cyber Five sales this year will be influenced by AI agents and other tools, Salesforce says.
Retailers don’t want inventory shortages to steal their holiday cheer: That’s why most of them have taken steps to ensure trending products are available during peak shopping periods.
And they likely won’t be coming down anytime soon due to the CFPB’s late-fee rule
As fraud protection programs get more sophisticated, fraudsters are changing tactics and focusing on people-centric scams
On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.
Brands aid low-income consumers: Marketers that address these customers’ struggles can build loyalty and boost their reach.
Gap’s momentum continues into the holiday season: Weather-related headwinds notwithstanding, the retailer’s brand reinvigoration efforts are resonating with shoppers and driving sales.
PayPal's outage highlights rising API-related flaws in finance. With 80% of U.S. adults relying on app-based payments, regulatory scrutiny and customer frustration could reshape the competitive landscape.
Shoppers want help: Too many choices online can overwhelm consumers and leave them frustrated by the effort required to make a purchase decision.
PDD misses expectations as competitive pressures erode price advantage: The ecommerce company expects challenges to continue in the short-term as domestic and international rivals gain an edge.
Trump’s tariffs threaten to upend retailers’ supply chains: Companies are rethinking sourcing and stocking up on goods early to minimize additional costs and disruptions.
Big Tech will likely challenge the rule in court. Trump’s second term could also make the rule short-lived
Not only are underbanked individuals using cash, but others are gravitating to the payment method for emergency protections and for budgeting reasons
This could further propel BNPL volume this holiday season as well as catapult merchants’ holiday volume.
Retail media has swallowed up the shopper and trade marketing budgets of CPG brands. Incrementality is the top KPI for RMN advertisers, but it’s not the only one.
Target had a rough Q3: The retailer is struggling to adjust to the macroeconomic environment, and its challenges aren’t going to get easier anytime soon.
Two-thirds of US TV viewers (66%) would rather watch ads and save $4 to $5 a month than spend the money to ditch ads, according to June 2024 data from Hub Research. That’s up five percentage points from June 2023. Netflix, Amazon Prime Video, Hulu, and Max all have ad-supported tiers now, and consumers benefit by saving a few dollars along the way. Advertisers can capitalize on these cost-saving behaviors by reaching consumers with messaging that emphasizes discounts and deals.
On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.
Walmart’s strong Q3 bodes well for its holiday performance: The retailer’s sales and profits beat expectations thanks to healthy ecommerce growth, more affluent shoppers, and recovering general merchandise sales.
US ad spend on financial media networks (FMNs) will more than double in 2025 and again in 2026. But with just $710 million projected in US ad spend in 2025, per June 2024 ĢAV forecast, FMN ad spend will be 18 times smaller than retail media network (RMN) ad spend.