We compiled the best tips for social media marketing from Sprout Social.
NIL fuels March Madness ad boom: College athletes are reshaping brand strategy as ad inventory sells out and real-time deals surge.
TikTok videos over 60 seconds perform best, study finds: The shift requires advertisers to rethink their short-form video strategy to meet consumers where they are.
Last week, Best Buy Ads launched Social+, an offering that allows brands and agencies to leverage Best Buy’s first-party data for social media campaigns. The tool is currently only available for Meta campaigns on Facebook and Instagram, but will expand to other social media networks in the future, per a press release.
This week, beauty buyers take action on texts, influencers have indirect influence, and podcast fandoms benefit brands.
OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.
When Southwest Airlines announced they were charging for bags, Amtrak posted on X, “Guess we’re the only ones doing free baggage now.” The post, followed by more info on Amtrak’s baggage policy, is an example of what Amtrak senior manager of social media Nicolle Lopez calls its infotainment strategy, designed to educate and entertain at the same time.
Major creators will hold event to vie for YouTube ad dollars: The Spotter Showcase will unveil crucial data and content slates to draw marketers away from traditional TV.
Unilever invests big in social channels: The company plans to spend half of its media budget on a new strategy that puts influencers front and center of its marketing.
X is still a destination for news: Our Industry KPI data shows engagement varying dramatically throughout the year
This week, in-person events bring consumers closer to brands, agencies face creative challenges, and TikTok’s troubles highlight Pinterest’s potential.
Meta’s new Stories payout model drops view minimums, aiming to reengage influencers and win back young users.
Influencer marketing spend will grow15% YoY, outpacing digital and social ad spending, and will reach $10.52 billion in 2025, ĢAV forecasts. Despite its growth, influencer marketing has maintained a core communication issue—no one knows what to call the people who are doing the work.
The model, based on X’s Community Notes, may reduce bias but could leave misinformation unchecked when users can't agree on polarizing content.
The creator economy asserts itself at SXSW: Panels with creator platforms underscored their crucial place in the marketing ecosystem
TikTok has notable US economic impact: Oxford highlighted the app’s influence in the US market in a report that could play a role in its future in the US.
Everyone from big brands to independent marketers is expected to be comfortable with short-form video creation. But for those who have not worked as creators or have more experience with long-form video, it’s difficult to know where to start.
YouTube to auto-send “yellow icon” videos for manual review: The change aims to improve overall ad suitability.
As the creator economy grows, marketers are considering how they can incorporate AI into their strategies without compromising the consumer trust and human connection the industry relies on.
This week, new advertisers enter the podcast space, consumers discourage brand desperation, and brands take notes from Netflix.