In the year since NCAA athletes have been able to cash in on their names, images, and likenesses (NIL), celebrity college athletes are just catching up to the opportunities other celebrities have.
Triller’s in trouble: Despite a $200 million raise, legal turmoil has eliminated any comparisons to TikTok.
On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including influencer marketing spend by platform and tier, luxury ecommerce, and US prescription drug sales. "In Other News," we talk about Apple Pay's meteoric rise and what DoorDash's Q2 performance says about the future of the food delivery space. Tune in to the discussion with our senior forecasting analyst Iwona Drapala and director of forecasting Peter Newman.
At long last, you can edit your tweets: Well, you can if you’re a Twitter Blue subscriber, that is.
On today's episode, we discuss whether sports streaming is making us all lose, how much time younger and older folks spend watching TV, California passing tough internet privacy rules for kids, how much recessionary fears have taken their toll on brand loyalty, what happens when robots create ads, an unpopular opinion about the new social media app BeReal, some interesting facts about real-life dragons, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.
On today's episode, we discuss the social media trends to pay closest attention to for the rest of the year and beyond. "In Other News," we talk about the significance of Snapchat's membership program, Snapchat+, reaching 1 million users already and Clubhouse's latest plans on how it wants to evolve. Tune in to the discussion with our analyst Debra Aho Williamson.
See our latest industry KPIs for TikTok.
Across the board, links in creator bios are the most popular form of TikTok creator marketing. Duets and stitches, where creator content and brand content are joined in the same video, are also popular among mid-size businesses. This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.
Shipments of augmented reality (AR) and virtual reality (VR) devices will increase more than sixfold worldwide over the next four years, from 14.3 million this year to 87.7 million in 2026.
TikTok sees an opportunity in local content: The video app is testing a new feed that displays algorithmically recommended videos made in your area.
Insider Intelligence spoke with Harley Block, co-founder and CEO of Gen Z consultant IF7, about its strategy to help brands like Abercrombie & Fitch reach the younger audience on TikTok.
Twitter employee departures accelerate as Musk drama wears on: Uncertainty over company direction and stalled growth initiatives could be a turnoff to advertisers as well.
Instagram is jealous of BeReal’s attention: But if it wants to copy the newer app’s core features, its own reputation and clutter will get in the way.
TikTok’s influencer marketing takeover is nothing short of astounding. In 2019, the app accounted for 2.3% of US spending on creator campaigns. This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.
The creator economy is thriving, with a market size of more than $100 billion. Here’s how two leading creators, including Amanda Hirsch of Not Skinny But Not Fat, are leveraging the power of community to drive success.
Brands working with influencers are focused on generating interactions and leads. More than 60% of US social media marketers partner with creators primarily to foster engagement, and roughly the same share do so to reach new audiences.
Tesla founder Elon Musk made headlines last week for once again proposing to buy a company he had no intention of purchasing—soccer club Manchester United. But while celebrity gossip-style speculation swirls around the richest man on earth, what’s going on back at Tesla?
TikTok announced new Shopping Ads this week in an effort to streamline in-app ecommerce.
With millions of views on social media, celebrity endorsements, and even a scandal under its belt, Olaplex is primed for the spotlight.
Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media. In order to focus on authenticity, US social media marketers are most inclined to hire creators for educational content, testimonials, and product unboxings, which allow followers to learn and discover alongside their favorite influencers.