CNN isn’t done with streaming: In a memo announcing layoffs, CEO Mark Thompson said a standalone streaming service is coming.
Netflix’s ad business reaches maturity: The company is launching its own ad tech stack ahead of Upfronts.
X hopes video can reverse declines: A video tab is part of the company’s bet to attract users and advertisers.
Netflix’s Q4 revenues rise 16%: Record 19M new subscribers boost ad-tier uptake and live sports engagement.
Nielsen earns a big measurement accreditation: Its Big Data + Panel product will help it remain on top in 2025 Upfronts.
Amazon scores a win with “Beast Games”: The reality series from controversial YouTuber MrBeast attracted 50 million viewers.
Disney+ Hotstar to stream Coldplay’s record-breaking India concert: The event signals its push beyond sports to premium live entertainment.
AI firms are paying for raw footage, offering creators extra cash—but with low payouts and growing privacy concerns, is this a good deal or a short-term play?
Tubi will get a big boost from a free Super Bowl broadcast: Fox is looking to grow its FAST service with free access to the big game.
NBC launches early NBA campaign: $2.4 billion annual rights deal includes WNBA games, Peacock exclusives, and 'Sunday Night Basketball' debut in 2026.
DirecTV wants a piece of the post-Venu streaming world: The pay TV provider is repositioning itself, but pricing could be a hurdle.
Among an industry-diverse group of winning platforms, Netflix will emerge with the fastest digital ad revenue growth this year.
Prime Video may take a stab at streaming news: A successful election night broadcast has the streamer exploring options.
Venu Sports is officially dead: Disney, Warner Bros. Discovery, and Fox are scrapping the controversial sports streaming service to focus on existing products.
Social fuels streaming: Netflix invests in BookTok sensation “Twisted Love” as TikTok reshapes publishing and adaptation strategies.
Disney will attract major attention at Upfronts: Ad-supported subscribers surpassed 157 million, giving it a leg up over the competition.
Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.
DirecTV and Dish challenge the Disney-Fubo merger: Legal fight over Venu Sports launch highlights antitrust concerns in sports streaming.
Peacock unveils live advertising features at CES: A busy calendar in 2026 has the company fleshing out its ad capabilities.
Don’t count Roku out: The CTV provider hit 90 million US households, cementing its leadership even as the sector undergoes major consolidation.