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Meta, TikTok, Snap, and X intensify efforts to counter foreign influence and AI-driven deepfakes. Their ability to protect election integrity faces critical scrutiny.

Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.

TikTok Shop leans on top brands, live shopping to boost holiday sales: The platform will feature exclusive products from brands like Benefit Cosmetics and celebrity-led livestreams alongside Cyber Five discounts.

Social commerce has a trust problem: TikTok and other platforms are trying to become shopping hubs, but consumer sentiment remains low.

The pace of change in social media won鈥檛 slow in 2024. The rising number of disruptors鈥攚hether it鈥檚 AI, creators, social search, or TikTok Shop鈥攚ill both reshape old trends and create new ones.

TikTok employs 6,000 content moderators in Europe: The platform disclosed it has 150 million users in the region in a regulatory filing.

On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.

TikTok Shop doubles down on livestreaming as ecommerce sales grow: The platform sees an opportunity to grow order frequency and drive more impulse purchases.

nternal studies revealed compulsive TikTok use harmed mental health and disrupted users鈥� responsibilities like sleep and school, intensifying legal battles against the platform.

TikTok is betting big on AI for content moderation: The company laid off hundreds of employees who reviewed harmful content as legal battles mount.

Gen Z adults spend more than double the amount of time on TikTok, Instagram, and Snapchat compared with the general population.

TikTok is dealt a brutal legal blow: 14 states sued the company for harming minors, adding to its enormous pile of litigation and brand safety controversies.

For social media managers, popularity is often measured by follower count. Here are three key trends from our exclusive KPI data on brand TikTok account growth.

TikTok adds AI buying tools as it fights for its US life: Smart+ will reduce the difficulty of buying ad space, but TikTok鈥檚 days may be numbered.

The news: TikTok launched a suite of AI-powered ad tools to improve personalization, search optimization, and ad placements. TikTok rolled out Search Center, an AI platform housed in TikTok Ads Manager that simplifies buying search ads with keyword suggestions and measuring tools. It also added a series of analytics offerings designed to expand TikTok鈥檚 creator ecosystem.

Measurement is on the minds at Advertising Week New York. With flat or shrinking budgets, clients need to pinpoint鈥攁nd be able to prove鈥攚here growth is coming, Meredith Zhang, measurement lead at TikTok, said during the event.

Texas claims TikTok violated privacy laws by illegally selling minors鈥� data, further intensifying scrutiny on the platform as it faces a looming ban in the US.