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No, but ultimately, I mean, Netflix went in, for instance, very cautiously with a lot of upfront deals, essentially at very high CPMs. So that's the kind of thing that yes, as your added inventory scales, then naturally it's just a little bit harder to keep that ARPU up as high.

I wonder if you can give us some insights upfront about the impacts that the Coronation might have on retail in the UK. Carina Perkins:. Sure. So, I will start by giving a bit of background for anyone who's not familiar with the UK and our royal celebrations, just to really understand how significant this is for the country.

Check out Nielsen's Upfronts/NewFronts guide for the full picture. Visit Nielsen.com to learn more. Bill Fisher:. Hello, everybody. Welcome to Behind the Numbers Around the World, an Ä¢¹½AV podcast made possible by Nielsen. It's Thursday, March 28th.

That's going to be what we do upfront, and then in the second half, we're going to introduce a brand-new segment where we'll make some predictions. That segment is called Place Your Bets. At the very, very end, we'll be discussing which predictions we think are most, most, most likely to come true. Let's start, folks, by setting the table.

So that trend is still persisting and it relates to one of the items you had upfront, Bill, around how grocers are marketing their wares and goods and how that's having an impact on people and their ability to buy groceries. Bill Fisher:. Is greedflation a thing? Is that real? Paul Briggs:.

There's no upfront risk for YouTube in terms of content creation when it's being generated by its users, even users that now are increasingly creating more professional slick content that it is really kind of on par with something that an old school studio might create.

There's no upfront risk for YouTube in terms of content creation when it's being generated by its users, even users that now are increasingly creating more professional slick content that it is really kind of on par with something that an old school studio might create.

Empower your decision-making with Nielsen's 2024 UpFronts, NewFronts Guide, you can head to nielsen.com for more information. Hello everyone and thanks for hanging out with us for the Behind the Numbers weekly listen, an eMarketer podcast made possible by Nielsen.

Check out Nielsen's Upfronts/NewFronts Guide for the full picture. Visit nielsen.com for more information. Hello everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen. It's an eMarketer podcast that's made possible by Nielsen. This is the Friday show that... I had Nutella sticks for breakfast. I'm such a child. Ethan Cramer-Flood:. Oh, no. Marcus Johnson:.

Sharpen your media planning with Nielsen's Upfronts/NewFronts Guide, whether it's linear TV or streaming, Nielsen helps you optimize reach and impact, so visit nielsen.com for more information. Hello, everyone, and thanks for hanging out with us for The Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Nielsen.

With Nielsen's 2024 Upfronts/NewFronts guide, you can head to nielsen.com for that very guide and much more information. Hello everyone and thanks for hanging out with us for the Behind the Numbers weekly listen and eMarketer video podcast made possible by Nielsen. This is the Friday show that got overexcited about sharing their screen, didn't we, Suzy? Someone said, "Can you share your screen?"

Sharpen your media planning with Nielsen's Upfronts/NewFronts Guide. Whether it's linear TV or streaming, Nielsen helps you optimize reach and impact. Hello, everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Nielsen. This is the Friday show that is having a bad hair day. What's going on? Although, has anyone...

It's a lot of money upfront, but there was some Kantar research saying Super Bowl ads in 2022 had an ROI of $5 for every dollar spent. And so, it seems like they get that back and then some in terms of their return on investments, so well worth it. Ethan Cramer-Flood:. Was it three? Did they run three times? That's what I remember. Marcus Johnson:. At least. Max Willens:.

Be upfront about it. Rahul Chadha:. Did you say that people who own cats are more likely to jerk their legs at night? Oscar Orozco:. That's what the study found, yes. Rahul Chadha:. Oh my god. That's hilarious. Oscar Orozco:. Experienced leg jerks, yep. Which can mess up your deep REM cycles. Come on. Rahul Chadha:. So then they're doping up on ambient and sleep cooking. Max Willens:. That's right.

It's all around the, I think off the top of my head, 70 to 80 million range with Google upfront. Yory Wurmser:. Yeah. And then for other assistants, it's more than that. I mean, I think it's around 150 million or something like that. So. Suzy Davidkhanian:. So people are already using it on a device that they already have, right? Yory Wurmser:. Yeah. Marcus Johnson:. Right. Suzy Davidkhanian:.

Notes Bill Bradley of Adweek, the media Giant said its broadcast of Super Bowl 58, its upcoming broadcast, was among the most sought after inventory during its 2023, 2024 upfront negotiations. Last year's Super Bowl shown on Fox was the most watched Super Bowl ever with an average of over 115 million viewers. 115 million, Mr.