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Uber has turned itself into a successful profit-generating company thanks to Uber Eats and its super app functionality, whereas Lyft is still struggling to reach sustainability. But the problem for Lyft is not user demand鈥攊ts outlook is just fine on that front.

Prioritizing values like product quality, design innovation, and sustainability will help build brand reputation and maintain pricing power. Brand marketing should put the top of the funnel first. More than 70% of fashion executives planned to increase spending on upper-funnel brand marketing in 2024 compared with the previous year, per the BoF-McKinsey State of Fashion 2024 Executive Survey.

Marketers are focusing on sustainability. They are incorporating strategies to reduce waste, recycle materials, and adopt sustainable practices beyond eliminating plastic bottles and food waste at events. They are also exploring innovative approaches to minimize environmental impact throughout the event life cycle. Post-event engagement is a key strategy.

Consumers are open to paying more for sustainable options. Key stat: Over half (53%) of consumers worldwide would pay 10% more for sustainable versions of packaged food and drinks, per a December 2023 survey from YouGov. Almost as many (48%) would pay 10% more for sustainable meats and produce.

This highlights the increasing importance of subscriptions as a sustainable income stream for creators. While subscriptions are increasing, other revenue streams like tipping and gifting (39.8% growth) and merchandise sales (32.6% growth) are outpacing traditional sponsored content, which only saw a 16% increase.

Sustainability concerns are driving consumers to secondhand goods. Forty-seven percent of Gen Z shoppers refuse to buy from non-sustainable apparel brands and retailers, up 11 percentage points from just two years ago, per thredUP. Buying secondhand has gone mainstream. Fifty-two percent of consumers shopped secondhand apparel in 2022, per thredUP.

The program launch coincides with the retailer鈥檚 Sustainable Living event that highlights its assortment of sustainably-sourced products across a variety of categories, including food preservation and hydration, recycling and composting, and natural cleaning.

To create meaningful relationships with Gen Z and Gen Alpha, FIs should promote their sustainable practices and be transparent about them. But first FIs must be certain their claims are accurate.

鈥淚ntel鈥檚 chip design and manufacturing capabilities, combined with the cloud, AI, and machine learning of AWS, will unleash innovation and create a sustainable domestic AI supply chain,鈥� said Intel CEO Pat Gelsinger.

Why Gen Z loves it: Gen Z is just as concerned about sustainability as it is with staying on trend. GU鈥檚 prices won鈥檛 break the bank, but its clothing is still of high-enough quality that it won鈥檛 fall apart after one use.

Economic and regulatory headwinds: Uncertain economic conditions鈥攃oupled with increased regulatory scrutiny of partnerships between traditional banks and fintechs鈥攈ave limited growth and sustainability for many fintechs. What鈥檚 next for PFM? Banks know that incorporating PFM tools can aid in retention and satisfaction by helping to meet customers鈥� unique needs.

Sustainability is important, but they鈥檙e on a budget. Gen Z is touted as one of the most sustainability-minded generations. While Gen Zers do care about the environment, they also are mostly teens or young adults and have to be choosy with how they spend their money. 鈥淲e have to care, because we鈥檙e the ones that are going to be here for the next 70 or so years.

The sustainability factor: As consumers seek more sustainable ways to shop, fast-fashion brands seek ways to cut down on the massive amounts of waste they produce. Some, like H&M, have launched resale programs, which cut down on waste while also boosting profits. Others, like Primark, will source more sustainable materials for their clothing.

Meanwhile, US lawmakers are investigating whether Shein sources cotton from Xinjiang, which has been linked to the use of forced labor, and environmental activists have also voiced serious concerns about its environmental impact despite the company鈥檚 eco-friendly initiatives such as resale and its use of deadstock fabrics.

Sustainability: Ikea boasted a 12% reduction in its climate footprint last year. The company puts eco-consciousness at the core of its business, selling minimalism and sustainability as a lifestyle. Where is there room to improve? Ecommerce: Over 50% of US furniture sales will occur online by 2027, according to our forecast.

Green is also trending: Klarna鈥檚 push to build services that complement its core business has led it into sustainability efforts as well. For some purchases made using Pay in 4, users can now add a $1 donation to the WRLD Foundation to support nonprofits working toward UN Sustainable Development goals, per a press release. The feature is available in the US with plans to launch in other countries.

Sustainability still matters鈥攂ut so does price. As the cost-of-living crisis continues, shoppers want brands and retailers to help them make more sustainable choices via promotions, advice, and better labelling. But there鈥檚 a limit to the adoption of sustainable practices. Consumers still care about the environment.

The strategy: By diving deeper into secondhand offerings, Ikea is bolstering its sustainability bonafides and moving to make inroads with an important segment of consumers. The peer-to-peer program represents the latest step, with the retailer aiming to cut its greenhouse gas emissions in half by FY30 and reach net-zero emissions by FY50.

Sustainability still matters. Consumers in Europe are concerned about climate change: 40% take environmental protection into account when purchasing a product, per GfK. Regulators are also targeting some sectors, such as fashion. Retailers in the region can鈥檛 afford to take their eye off the ball when it comes to making their products鈥攁nd operations鈥攎ore sustainable. Behind the Numbers.

Patients have access to digital tools, including a mobile app, aimed at helping them build sustainable behavioral changes to achieve and maintain a healthy weight. Zooming out: With nearly a decade of related experience, Ochsner had much of the resources, infrastructure, and institutional know-how in place to easily broaden its cardiometabolic solution to include digital tools and access to GLP-1s.

Gen Z wants their FIs to choose eco-friendly partnerships and practice transparency in disclosing the types of companies they work with鈥攑ushing some FIs to reconsider associations with non-environmentally friendly industries like Big Oil. When choosing an FI, Gen Z seeks tailored financial services like personalized advice geared towards helping them meet their specific financial goals.

Future-proof by incorporating sustainability. UK consumers鈥攅specially Gen Z鈥攃are about sustainability. Almost 30% of UK consumers have left a brand they were previously loyal to due to sustainability practices, per Emarsys. Among 18- to 24-year-olds, that figure rises to 42%. Incorporate sustainability into your loyalty programs.