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Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Most teens and parents are comfortable with how much time teens spend on smartphones, social media. A slight increase in minutes per day with media, thanks to another boost for digital.

This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV and social video, and even take advantage of retail media networks鈥� video opportunity. Whether you鈥檙e pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising. Whether you鈥檙e pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.

With party games, GTA, and AI-powered development, Netflix is diversifying. But inconsistent strategy and low TV gaming interest could make this a tough sell.

On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.

The most popular category of subscriptions among all consumers is digital media, followed by delivery services, gaming, and food and groceries, according to SurveyMonkey. Subscription OTT connected TV platform ad spending will grow 40.5% this year to reach $7.54 billion, per our March forecast.

However, layoffs are hitting experiences and devices, sales, gaming, and security. Trimming the fat: Investors are pushing for returns on Big Tech giants鈥� heavy AI investments. Reducing workforces could buy time for their AI initiatives to pay off.

Mobile AR advertising will grow from $4.1 billion in 2022 to reach nearly $10 billion by 2026, according to Artillery Intelligence. Social media and gaming will drive this trend. 2. QR-launched AR will rejuvenate out-of-home (OOH) advertising. Pandemic-fueled QR code use will continue, with more than 94 million users this year, Wurmser said.

Here are 10 charts showing what marketers, advertisers, and retailers in the country should be paying attention to, including:. Shifting internet and media usage. Streaming, super apps, and gaming. What鈥檚 notable in retail ecommerce.

Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company鈥檚 next challenge will be to prove its AI investments can fuel continued growth.

Align ad strategies with the consumer media consumption trends unpacked in The Global Media Intelligence Report 2022. Takeaway: The UK leads Western Europe in time spent on online TV/streaming, gaming, and broadcast TV. Only the US beats the UK in time spent on broadcast TV. Sources. CB Insights. Cointelegraph. Federal Reserve Bank of Kansas City. Financial Conduct Authority. Financial Times.

Amazon is also moving to reach consumers in novel ways with the rollout of a new TikTok-like product discovery feature on its app and by integrating shopping with gaming. Marketplace retail media networks鈥� move into social can help drive sales among young shoppers.

Gaming console ownership in Mexico was the highest in Latin America. Some 38.0% of respondents reported owning a gaming console, placing Mexico No. 1 in the region and No. 4 globally. Desktop/laptop ownership decreased 6.1 percentage points YoY. This significant decline brought desktop/laptop ownership to 55.7%. This was the lowest in Latin America, illustrating the shift toward mobile devices.

Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Marketplaces lose share in places where US shoppers start their shopping journeys. Gen Z prefers to research brands on social media over search engines.

Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Retail media will make up one-fifth of worldwide digital ad spend this year. Guide to retail media: Rapid growth, expanding formats, and emerging opportunities.

Most consumers divide their time across gaming, music, podcasts, and social, but streaming remains on top鈥攅ven as mobile becomes the default for short- and long-form video.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

They do some advertising, healthcare, gaming, and we just talked about what they do with voice and TV. And now, we've got David and Grace on to talk to us about payments. What are they up to? Well, one of the things that they've been doing is working on the Just Walk Out technology.

The bills defend actors鈥� rights and require clear labeling of AI-altered election ads as deepfakes become a growing concern.

All eyes have been on streaming at this year鈥檚 upfronts. Sports are moving to digital, new (and old) trends are emerging for ad buying and delivery, and political advertising has been surprisingly quiet. Here are four themes that stood out this upfronts season.

Liquid cooling: OnePlus showcased a concept phone with liquid cooling, which could mitigate slowed performance due to heat buildup in devices used by gamers. Larger cameras: Xiaomi presented a phone with a 1-inch sensor, approximating a level of picture quality once attainable only through DSLR cameras. Faster charging: Realme displayed a phone that could fully charge in 9.5 minutes.

From avatars to real-life purchases: Roblox鈥檚 branded worlds deliver deeper consumer interaction and emerging 3D ad standards for marketers.

Retail media ads are an important way to boost marketplace spend, but how brands go about advertising requires strategy. When setting up your retail media approach this holiday season, consider which products sell when, what kinds of ads drive conversions, and the importance of discovery in retail media.