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But aside from Whole Foods, which it acquired, Amazon has struggled to find a winning formula because it has often failed to recognize the differences between online and offline shopping habits. Consumers visit Amazon online to quickly find what they need, but they go to physical stores to be inspired and discover products.

We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.

The point-of-sale installment offering will face adoption hurdles given growing competition in the country

Mass affluent consumers are a $177.2 trillion global market that banks have struggled to serve. Now emerging technologies are finally enabling them to capture this lucrative demographic.

In the EU, it faces similar de minimis issues, along with stricter customs enforcement to block counterfeit products, new rules making ecommerce marketplaces liable for the sale of such items, as well as an investigation of its business practices. Our take: Shein isn鈥檛 taking those challenges lightly.

Stricter oversight in the EU could also weigh heavily on Chinese ecommerce platforms鈥� bottom lines by forcing them to spend more on compliance or risk heavy fines.

Meanwhile, the European Commission is expected to publish a new directive on Wednesday that would require ecommerce platforms like Shein and Temu to disclose product details鈥攊ncluding third-party sales鈥攖o EU officials before shipments arrive, per Reuters.

Even when shopping in-store, consumers are embracing digital experiences, from mobile loyalty apps to scan-and-go technology. This deck will:. Share our latest forecasts for grocery retail and ecommerce sales in the UK, France, Germany, Italy, and Spain.