蘑菇AV

In addition to Reels, this could include interactive polls on Stories, influencer takeovers, and carousel posts with short, easily digestible information about the product or brand. Snapchat is still a direct path to younger Gen Zers. Snapchat鈥檚 popularity may be waning, but it鈥檚 still heavily populated by the youngest Gen Zers and is, therefore, the best way to reach them.

TikTok will see healthy user growth this year in the US, even as its future remains unclear. User time spent on the app is falling YoY, but it still leads other social networks. However, it鈥檚 facing more competition from Instagram and YouTube.

Australia鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

Private label brands are set for another surge in momentum as consumers become increasingly concerned about the impact of tariffs.

Wellness is becoming more digital, personalized, and consumer driven, with technology playing a central role in health management, fitness, and self-care.

The news: A Sprout Social report found that 41% of Gen Z turns to social platforms first for finding information, ahead of search engines (32%), AI chatbots (11%), and friends and family (9%). In an exclusive conversation with 蘑菇AV, Thomas Markland, founder of creator company HYDP, discussed the shift and the need for brands to adopt a social-first strategy. Our take: As social media users, especially younger generations, increasingly turn to social for product discovery, brands that are willing to adapt and are strategic with their creator partnerships stand to gain most.

TikTok is ByteDance鈥檚 global engine: Despite slowing growth in China, the platform continues to expand monetization and user base worldwide.

layers browse, click, and buy real merch inside their favorite games, ushering in a new era of immersive ecommerce.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

TikTok debuts AI Alive, an image-to-video generation tool: The feature is part of TikTok鈥檚 push to maintain dominance in a competitive short-form market.

TikTok brings DMs directly to livestreams: The update is part of TikTok鈥檚 broader livestream push, designed to keep brands and creators around.

They are also more likely to leverage video marketing and influencer marketing, both of which rely heavily on social media for distribution and engagement. Younger marketers are taking advantage of the broad audience reach and high engagement levels social media platforms offer through paid solutions, achieving better outcomes for their social campaigns.

In order to make sure those customers get the information they need, brands should make sure they offer educational materials, are consistent with messaging across platforms, and leverage third-party sources like reviews and influencers to deliver information. Customers often mix online and in-store discovery, research, and purchase.