蘑菇AV

On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.

On today鈥檚 podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the 鈥渟nippet generation鈥� are influencing our world, what to make of this new group of 鈥渟ubscription pausers,鈥� movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.

Despite brands scaling back DEI, commitment pays off: A new study shows demographics like Gen Z are cutting ties with brands that reverse their DEI efforts.

Like all consumers, for high-income consumers (earning $150,000 or more a year), the physical store is the top source of discovery, according to our US High-Income Consumers鈥� Path to Purchase 2024 report.

Survey Demographics.

Compliance and market risk: Age gates, real-time ID checks, and government controls don鈥檛 just stifle social media companies鈥� operations, they clamp down a key demographic in the most populous growth markets. For marketers and platforms alike, the message is clear: Adapt to Asia-Pacific鈥檚 new rules or risk losing access to the world鈥檚 most valuable digital frontiers.

As 2023 comes to an end, this is the data you need to kick-start 2024.

Trump skips Snapchat ads: Harris invests $5.3M to engage younger voters, capitalizing on key demographics ahead of US president election.

Survey Demographics. Source. JPMorgan Chase.

Showing commitment to Pride pays off: LGBTQ+ consumers, representing large portions of key demographics, are willing to reward brands who stay the course.

On today's episode, we break down everything there is to know about banking and the Gen Z demographic. In our 鈥淗eadlines鈥� segment, we discuss the article our analyst Tyler Brown published a few weeks ago about Greenlight, a neobank for kids, teens, and families. In 鈥淪tory by Numbers,鈥� the conversation revolves around why Gen Z is different from other generations and how banks need to cater to their mobile preferences. And in 鈥淔or Argument鈥檚 Sake,鈥� host Rob Rubin takes the position that in 10 years, there will be fewer than 500 consumer banks. Tune in to the conversation between Rubin and analysts Tyler Brown and Tiffani Montez.

Not a preferred platform: Facebook has fallen out of favor with younger generations, a key demographic in a crowded social media market. Only 32% of teens use Facebook, per Pew Research, compared with 61% who use Instagram and 63% who use TikTok.

On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez.

Our take: While Gen Alpha is becoming an undeniably important cohort for the beauty industry, companies should tread carefully when marketing and selling to the demographic. Many products promoted on social media are ill-suited for children鈥檚 sensitive skin, making it imperative for brands and retailers to offer educational resources for both Gen Alphas and their parents to ensure proper use.

Key takeaways: Because other firms鈥� ESG and DEI initiatives saw many cuts this past year, an ongoing public commitment to environmental and social causes could play well with multiple demographics, including women, Gen Z, and other consumers interested in these causes. Young consumers remain socially conscious and eco-conscious鈥攁nd choose brands that reflect their values.

Another potential factor driving the rise of social display eCPMs is social media鈥檚 younger demographic groups鈥攅ssentially users who are hard to reach on linear TV and, to some degree, on connected TV platforms. On the flip side, rich media eCPMs declined by 2.2% QoQ and 12.6% YoY in Q2 2024, likely driven down by an increase in rich media inventory across a range of platforms.

By comparison, Gen Zers tend to spend about three hours per day on social media alone, while baby boomers typically spend one hour or less doing the same, per McKinsey. Interested in seeing more finserv advertising benchmarks? Industry KPI subscribers can get right to benchmarking performance against over 400+ industry benchmarks; see more here.

Gen Z's podcast listening surges: New study reveals insights into the habits and preferences of this diverse listener demographic.

Gen Z is Pinterest鈥檚 largest and fastest-growing demographic, according to the platform. To cater to its younger consumers, Pinterest is focusing on inclusivity, search, and AI-powered curation. Here are five key stats from a recent Pinterest report on Gen Z and what they mean for brands trying to reach Gen Z consumers across digital channels.

On today's podcast episode, we discuss whether Snapchat's 鈥淟ess social media. More Snapchat鈥� is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.

Influencer marketing remains a relatively inexpensive and engaging way to reach consumers, but keep in mind how different demographics interact with creators. The majority of US adult social media users under 29 years old follow influencers, while about 41% actually make purchases based on influencer content, according to the Pew Research Center.

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

Thirty-one percent of US adults said social media has a positive effect on their mental health, per YouGov. However, almost as many (30%) feel it has a negative influence. Across generations, millennials are most likely to report a positive effect, while Gen Xers are more likely to cite a negative impact.