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Training through the ages: Gen Z leads in AI skill acquisition, with 292% YoY growth in 2024, per Randstad. However, training opportunities aren鈥檛 equally given across age groups. Forty-four percent of Gen Zers and millennials in the US think their employer has given them enough training to use AI at work, compared with only 24% of baby boomers and Gen Xers.

Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January.

TikTok parent ByteDance has until January 19, 2025, to sell the company or face a US ban. The company is suing to avoid the ban, but if the platform goes away, marketers need to know how to reach TikTok users on other platforms. From Gen Z to niche communities, here are five key stats showing the places marketers should be able to reach TikTok users.

Self-reported spending is down 6% among US teens (which includes Gen Alpha and Gen Z consumers), but they are still shelling out on beauty, according to Piper Sandler鈥檚 latest Taking Stock with Teens survey.

Gen Z feels better than millennials about its relationship with social media: But while platforms are popular brands among teens, data shows they can have negative mental effects.

On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of TikTok's new initiatives has the most potential. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

Friendly bot: Gen Z is a driving force behind generative AI (genAI) workplace adoption, and a more customizable tone could boost personal adoption of ChatGPT. Twenty-four percent of consumers use genAI for companionship, per Cisco Systems.

Just over 80% of US Gen Zers ages 15 to 26 use YouTube monthly, and almost the same percentage use Instagram or TikTok, per our July 2023 survey. More than half still visit Facebook. And though BeReal was the trendy app last year, only 15.1% of Gen Z respondents use it.

The majority of US Gen Zers are now adults, according to the US Census Bureau. The cohort is more diverse than any other generation and has a distinct identity shaped by its digital dependency during the pandemic. Gen Z has emerged with a distinct 鈥渕e mentality,鈥� prioritizing mental health and individuality after a childhood behind screens.

Winning Gen Zers鈥� deposits will depend on capturing their attention and trust early in the customer journey. At the discovery and consideration stages, Gen Zers鈥� habits are very different than those of other generations, per our inaugural survey of 1,488 US banking consumers. That means banks must rethink their marketing strategies to best appeal to this generation鈥檚 preferences.

Concerns regarding social media鈥檚 effect on young people are on the rise. Explore the current state of Gen Zers鈥� mental health, how they feel about social media, and their willingness to receive care.

Gen Z favors a range of product discovery methods, cost-conscious spending patterns, and flexible payment options. Here are three crucial insights and actionable strategies to help brands capture Gen Z鈥檚 attention鈥攁nd dollars鈥攖his holiday season.

Scroll through TikTok and you鈥檒l see young users explaining why acting millennial online is 鈥渃ringe,鈥� or embarrassing. But millennials are still the biggest buyers on social media. As Gen Z grows up, they鈥檙e gaining on millennials a bit. But millennials will continue to outnumber Gen Z鈥攁nd other generations鈥攐n social media through at least 2026.

US Gen Z adults鈥� top two daily media activities are streaming video (46%) and streaming music (43%), per a May 2023 Morning Consult survey.

On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.

In the US, 56% of Gen Z adults prefer to buy from companies that reflect their social values, according to Morning Consult. Gen Z鈥檚 figure is slightly lower than those of other generations, with Gen X at 61% and baby boomers and millennials at 59% each.

Helping Gen Z save for retirement鈥攁nd navigate competing financial priorities such as student loans鈥攇ives banks an opportunity to form long-term relationships with young investors.

According to Piper Sandler鈥檚 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the 鈥渓ipstick effect鈥� is in full swing and how Amazon can keep up with platforms like TikTok.

Banks can demonstrate their understanding of Gen Z trends by inserting themselves into this popular savings process.

The old form of social networking may be dying. But our forecast shows people spend more time on social platforms, so marketers need to be aware of what the new era of social media looks like. Gen Z and TikTok certainly dominate social media headlines, but Meta maintains a stronghold, even as it struggles to make new endeavors like Threads take off.

Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn鈥檛 taken off yet. Here are five charts to help elevate your social commerce strategy.

While Meta struggles with innovation and attracting younger users, at Snapchat, innovation and Gen Z users are in high supply. So why is the company struggling? 鈥淪nap doesn鈥檛 lack when it comes to innovation,鈥� our analyst Jasmine Enberg said on a recent episode of our 鈥淏ehind the Numbers鈥� podcast. 鈥淏ut there are serious questions about the health of its core business, and it really needs to focus on turning those things around.鈥�

I mean, that's obviously a good way to draw in Gen Z. And Emmy, you mentioned that Gen Z might not necessarily need to go to malls because they can do the same sort of socializing online.