蘑菇AV

With video ad completion rates topping 80% and new measurement partners onboard, Roblox is positioning itself as a premium ad platform for younger audiences.

Samsung GameBreaks turns ads into games: A new CTV ad unit lifts brand recall by 53% and signals a shift toward high-engagement, opt-in formats.

Gaming is up, but marketers must pick their spots: Most casual gamers ignore ads, but players in story-driven and open-world titles are more likely to engage.

Android Auto chases connected car gaming, while Apple CarPlay bets on sports content and simplified interfaces. Both present new advertising opportunities.

Timing ad buys to seize on key engagement windows: Our Industry KPI data reveals Gen Z has predictable spikes in searches for apparel, gaming content.

Discord expands ad offerings: The company is launching Video Quests for mobile in June 2025, incentivizing ad engagement with in-game rewards as it broadens its advertiser appeal beyond gaming.

Marketing beyond the screen: Studios are embracing cross-industry partnerships, with "A Minecraft Movie" leveraging gaming, beauty, and food brands to expand its audience reach and deepen fan engagement before its release.

If brands want to advertise alongside gaming content, they could just as easily turn to YouTube. The livestreaming angle, while unique, isn鈥檛 the biggest draw for marketers. Moving forward, brands investing in influencer marketing should keep an eye on Twitch if they鈥檙e looking to reach niche audiences鈥攂ut keep in mind that the platform might not have the largest reach.

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

Star Wars has generated $12 billion in total revenues, but only $1.2 billion of that came from theatrical releases, emphasizing the importance of diversifying revenues beyond box office earnings.

The majority (85%) of Twitch content is gaming related versus 16% of YouTube content, according to Stream Hatchet. Gamers have historically been a challenging demographic for advertisers as in-game ads can break the immersion that players seek. Amazon could also be waiting for livestream shopping to gain more traction in the US.

How time spent with media, device ownership, and media adoption stacks up in the United States.

The ad network currently offers ads on its gambling apps and websites, with a focus on travel, restaurants within the casino, upcoming events, and nearby businesses, according to Rich Roberts, president of digital gaming at Mohegan.

Tariffs are destabilizing Hollywood鈥檚 growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.

This month alone, Amazon is running its (misnamed) Summer Beauty Event, Pet Day sale, and Gaming Week promotions. It also plans to double the length of Prime Day, which will give consumers more opportunities to find deals as well as generate more ad revenues. It鈥檚 squeezing as much revenue as it can from its ad business.

齿鈥檚 ad business is beginning to recover. But the return to growth is complicated, and there鈥檚 still a long road ahead for 齿鈥檚 ad revenues to reach pre-Elon Musk levels.

In the first 100 days of his second term, President Trump has reshaped business strategy across retail, tech, healthcare, and media. Here鈥檚 how tariffs, regulation, and market volatility are forcing brands to rethink spend, growth, and planning.