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Grocers experiment with new formats and products to target Asian, Hispanic consumers: Kroger, Walmart, and Save A Lot are among the retailers looking to attract a more diverse audience.

The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.

Hispanic Heritage Month campaigns honor Latino culture: Brands like MLB and T-Mobile pay tribute, but year-round engagement remains key.

Brands can maximize efficiency by targeting Hispanic consumers: The highly diverse demographic reports high brand recall and positive association with sports.

Hispanic (34%) and Black (41%) adults are much less likely to be cost secure than white adults (58%). The percentage of Hispanic adults considered cost secure has dropped 17 percentage points since 2022.

Entertainment鈥檚 multibillion-dollar Hispanic market opportunity: The group鈥檚 underrepresentation in TV and films opens a major avenue for engagement and financial growth.

Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2.8 trillion by 2026. Retailers and brands need to understand the cohort鈥檚 economic profile and shopping habits鈥攑articularly as they aim to capture younger generations of digital natives.

The US Hispanic population is young and growing faster than the general US population is. Their buying power will approach $2.8 trillion by 2026. Here鈥檚 a look at their media habits and how to reach them.

FIs must prioritize inclusion of the booming Latino community, which faces barriers in traditional banking鈥攂ut shows high fintech engagement.

Hispanic digital media usage rivals or exceeds that of the total population on most media platforms, especially Instagram and WhatsApp. Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers.

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.

In a first for the Super Bowl, there will be two Spanish broadcasts: NBCU and Fox are sharing Spanish-language rights as marketers pay more heed to Hispanic consumers.

What percentage of Hispanic consumers have made a TikTok Shop purchase in the last month? A) 3% B) 13% C) 23% D) 33%. Nearly a quarter (23%) of US Hispanic consumers have made a purchase from TikTok Shop in the past month, and 73% have made two or more purchases within the year, according to recent data from Numerator. August 13, 2025.

Targeted political ads mobilize key voters for the 2024 election: Both the Harris and Trump campaigns are pouring millions into micro-targeted ads aimed at swing state Latino and Asian voters to boost turnout.

It's also seeing signs of weakness among Hispanic consumers, who have concerns about high prices, immigration issues, and potential job cuts, the company noted during its earnings conference call. That helps explain why on the heels of 5% growth in FY24, Constellation lowered its FY2026 outlook to flat to 3% growth鈥攄own sharply from its previous medium-term forecast of a 7% to 9% gain.

On today's podcast episode, we discuss what to make of Google turning 25 years old, how US shoppers feel about stores, why tiered rewards are all the rage, how Hispanic people think their values are reflected by advertisers and Americans, taxi drivers turning into robots, some mind-bending facts about US geography, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Black (53%), Hispanic (51%), and Democratic (49%) consumers are also more likely to engage in boycotts. Why it matters: Consumers increasingly consider spending money as a political act. Boycotts are seen as a means of asserting their economic importance and protesting stances of both retailers and those of the government.

Aiming to capitalize on growing Hispanic sports viewership, Fox and NBCUniversal inked a deal to air the recent Super Bowl on both Telemundo and Fox Deportes. To top it off, digital sports viewership surpassed traditional TV viewership for the first time last year, driving high demand for the varied ad targeting offerings available on digital channels.

Last year, e.l.f. highlighted that there are more men named Dick serving on corporate boards than many underrepresented groups, including Hispanic women, women of Middle Eastern descent, and Native American women. "There's nothing wrong with being a Dick, but there needs to be more of everyone else at the table," said Lam.

蘑菇AV 10% of Hispanic households are still unbanked in the US, per the FDIC, and less than 50% of Latino immigrants have bank accounts. 25% of US consumers ages 18 and under are part of the Latino community鈥攐ffering smaller FIs an opportunity to combat their 鈥渁ge problem.鈥�. The US Latino economy is the second-fastest-growing in the world, just behind China, per think tank Latino Donor Collaborative.