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Big retailers are accumulating assets from across the healthcare ecosystem. This includes adding pharmacy and health insurance capabilities, as well as provider services such as home health, telehealth, primary, specialty, and urgent care.

On today's episode, we discuss Gen Zers and healthcare: what the beginning of their journey looks like, social media as an entry point, and what they want from their experience. "In Other News," we talk about Amazon expanding its Amazon Clinic telehealth services to include video visits and how connected fitness is getting on post-pandemic. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

Telehealth companies such as Hims & Hers, Ro, and Noom increasingly rely on compounded GLP-1s to drive sales. Some could sell branded GLP-1s when shortages end, but their competitive advantage from offering lower-priced compounded drugs would be gone. Allowing compounded GLP-1s to remain on the market would force drugmakers to embrace new sales strategies.

Why it matters: The retailer is fully changing course on how it wants to deliver patient care, going from committing to in-person health clinics to doubling down on telehealth. The final word: To that end, Walgreens decided to expand its direct-to-consumer virtual healthcare services to reach consumers in 30 states. The retailer launched Walgreens Virtual Healthcare last year in nine states. 3.

The news: Eli Lilly joined forces with direct-to-consumer (D2C) telehealth company Ro to offer single-dose vials of its GLP-1 Zepbound to Ro patients with obesity. Previously, this reduced price form of the medication was only available on the drugmaker’s D2C website for its LillyDirect self-pay pharmacy (meaning insurance isn’t accepted).

Despite the policy, influencers still post about their experiences with certain medications and include links to telehealth clinics where consumers can get prescriptions. Due to the volume of content on its platform, tracking which health influencer posts are properly labeled as sponsored is a major challenge for TikTok.

Consumers are turning to digital channels for medical information and advice and to research healthcare products, treatments, and services. Here’s what healthcare and pharma marketers need to know about converting information-seeking consumers into customers.

Talkspace posts its first full year of profitability: But it’s not all rosy. It’s catching heat for sending teens’ data to social media platforms. Talkspace must be sure not to spoil its prosperity by damaging its reputation.

Forward offered a 24/7 care team—but with just 19 physical locations, telehealth-only visits aren’t ideal for patients who value hybrid care delivery (and most do). 3. It didn't have trust on its side. It appeared that Forward misled consumers with false advertising on what its tech actually did for patients. According to Business Insider:. Forward’s automated blood draws routinely failed.

Zoom, Suki partner for AI-powered telehealth visit documentation. More telehealth doctors use Zoom than any other platform to conduct telehealth visits, per Definitive Healthcare. Zoom considered every other AI medical scribe startup before selecting Suki as an AI notetaker to offer doctors on its platform, according to TechCrunch. 3. GE HealthCare rolls out AI tool for oncologists.