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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US鈥檚 launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

For example, the Bank of England uses TikTok to discuss financial topics such as interest rates. This approach can help FIs build brand awareness and convert viewers by connecting their advice to relevant proprietary tools.

UK ecommerce sales have bounced back to steady growth as consumer spending remains resilient despite inflationary pressures. Most major categories will see a further shift online by 2027, bringing opportunities for ecommerce retailers.

Ecommerce payment preferences vary country by country, but digital wallets now lead in Denmark, Germany, Ireland, Italy, Spain, and the UK, giving them the biggest overall share of European ecommerce transaction values, per a March 2023 report by FIS.

Creator economy wars heat up: TikTok launches new subscriptions, while Patreon鈥檚 Autopilot tool boosts fan conversion rates.

German grocery retailer Lidl launched a TikTok Shop pop-up in the UK, marking one of the first major grocery retailers to experiment with TikTok鈥檚 ecommerce capabilities.

TikTok, YouTube, and Pinterest are popular shopping destinations, too, with TikTok being the top social shopping platform in the UK. While China leads in social commerce adoption, other markets are catching up fast. "It's interesting to see how social media is evolving from being a discovery channel to a full-fledged commerce platform," said Perkins. Price matters most, but trust is important, too.

The grand final of this year鈥檚 Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition鈥檚 global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.

TikTok aims to quadruple the size of its global ecommerce business in 2023. But TikTok Shop鈥檚 US rollout has been complicated鈥攁nd that could have implications for the company鈥檚 aggressive goal.