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Andrew: Yeah, it feels more like a fulfillment center than a grocery store in many respects. Marcus: Right. And that's a different experience entirely. A final question here, Andrew, what are you paying closest attention to with Amazon in the coming months?

In the UK we've seen some of the bigger grocery retailers doing quite a different strategy, which is to have a free loyalty program and offer perks as part of that free loyalty program. So Tesco and Sainsbury's, and Boots kind of pioneered this, that they're actually offering their loyalty members lower prices across hundreds if not thousands of products in store.

Grocery sales surged during previous royal events, including the Queen鈥檚 Platinum Jubilee in 2022 and the wedding of Prince Harry and Meghan Markle in 2018. A similar uplift is likely as UK consumers celebrate the coronation. People are planning coronation parties.

So if you had to guess, folks, real quick before we move to another section here is, do you think that people paying for things with their hands or with their faces out in grocery stores is going to be a thing we're going to see?

I still use my SKU card at the grocery store. Suzy Davidkhanian:. Do you? Sara Lebow:. It is frictionless for me as a person who always has my keys on me. I think if it were any bigger it would be a little friction filled. It would probably be even more frictionless if it was on my phone. But yeah, I still use my SKU card at the grocery store. Suzy Davidkhanian:.

They're trying to move into grocery and CPG. And I haven't seen the evidence yet that it's working out particularly well. I don't know if consumers are looking at DoorDash and thinking, I'm going to use that for grocery delivery. But they will do it for Gopuff. That's what Gopuff is known for. So why not just buy your way into that market?

Nestl茅 targets GLP-1 users with line of nutritious frozen meals: The CPG company sees an opportunity to gain an early advantage as consumers shift to healthier options.

Golden Ratio (gold coffee) and Umami cart (Asian groceries) rounded out the top five gainers with website traffic growth rates of 258% YoY, while TRIP (CBD-infused drinks) fell just outside the top 10. Health and nutrition brands are also finding a D2C customer base.

This year鈥檚 figure is more than double that (up 121.7%), outperforming other digital commerce stars such as smartphone grocery apps (93.4% growth in users in the same timeframe), proximity mobile payments (70.5%), and QR codes (73.0%). (To be fair, the latter two started from a higher base.). Social and retail AR are complementary.

Whether it鈥檚 to target consumers regionally, locally, or within a particular category鈥攍ike grocery鈥攁dvertisers are not short of options. Ultimately, they should select the retailers whose networks best align with the advertising goals and objectives they鈥檙e looking to achieve. Diversify the retail media mix.

This is also how groceries get delivered, at least in the UK. If Waitrose comes to your door, it's a supermarket, they bring all the items in a plastic crate and they bring them to your door. You take the crate, you put it in your house, you take the things out, you give them the crate back. Now admittedly, you have to be there for that, so you could argue that that's a problem.

They were outside of the supermarket on Super Bowl Sunday, bright and early in the morning selling girl scout cookies yelling out that they took any form of payment and they had a little square machine. They took cash. It was fantastic. And I had to buy some. So yes, I would definitely try thin mint pancakes. Zia Daniell Wigder:. Yeah, they sound actually surprisingly good.

Albertsons hit its marks in Q1: The company is leaning into private labels, growing its loyalty program, and boosting its digital sales.

Walmart鈥檚 market share gains continued in Q1 as the retailer emphasizes value and convenience: The company continues to draw in more high-income shoppers, while its advertising and marketplace offerings boost revenues.

In a recent Tech Talk webinar, John Pawlowski, vice president of marketing at pet food company Heckova!, shared four steps to build a successful CPG brand and get it on to retail shelves, from identifying the opportunity for growth to finding the right retail partners.

Nearly half of US adults said last month that they鈥檙e buying more brands on sale due to inflation, while 43% reported buying fewer products overall, according to Ipsos.

Out-of-home (OOH) campaigns in big cities need diversity in OOH formats so more of the target audience sees the ads without advertisers necessarily spending more, according to Brian Rappaport, CEO of OOH agency Quan Media Group.

Nestl茅 follows trends to make sure it stocks the right merchandise. Mo毛t Hennessy is headed to the Olympics as part of a global partnership. And The J.M. Smucker Company is choosing value over price. Here are three takeaways鈥攅ach paired with a real-life case study鈥攆rom NRF 2024: Retail鈥檚 Big Show.

Retailers are going big on innovation. AI-powered improvements to the customer journey, ambitious market expansion, and viral partnerships and marketing campaigns have caught our attention, just in time for the first edition of our monthly 鈥榰nofficial鈥� ranking of most interesting retailers.

Many advertisers see retail media solely as a performance marketing channel. But 7-Eleven鈥檚 retail media network, Gulp Media, is aiming higher up the funnel.

Retail media networks are rolling out more advanced targeting capabilities as advertisers seek to more accurately and effectively reach their audiences. Here are two recent examples.

Targeted, relevant advertising that motivates shoppers to buy is the goal of any retail marketer. But with retail media advertising sitting so close to the point of purchase, the potential upside is even greater.

Some 58% of Association of National Advertisers (ANA) marketers used retail media networks last year, according to a report from the ANA. In the next year, expect to see more movement from marketers outside of consumer packaged goods as brands look to take advantage of the recession-friendly ad space.

Through companies that facilitate digital commerce via services such as food and grocery delivery. All of those businesses have valuable first-party data drawn from direct relationships with their customers, so they鈥檙e fertile ground for precise targeting in environments that are theoretically privacy compliant.