AliExpress’ reputation in South Korea has suffered due to poor product quality. In the past couple of years, the cross-border arm of Alibaba has made inroads in South Korea due to its cost-of-living crisis. But the ecommerce platform has also been dealing with mounting consumer complaints over a range of product issues.
Retail ecommerce has entered a new era of slow and steady growth in most countries. This status quo replaces the previous era of spectacular growth and jarring declines.