AliExpress鈥� reputation in South Korea has suffered due to poor product quality. In the past couple of years, the cross-border arm of Alibaba has made inroads in South Korea due to its cost-of-living crisis. But the ecommerce platform has also been dealing with mounting consumer complaints over a range of product issues.
Retail ecommerce has entered a new era of slow and steady growth in most countries. This status quo replaces the previous era of spectacular growth and jarring declines.
The popularity of livestreaming ecommerce is spreading to other parts of the world besides China. But not every market has embraced this new retail format to the same degree.
YouTube has expanded its affiliate shopping capabilities and eligibility for the YouTube Partner Program in order to maintain the strength of its creator relationships. But livestream commerce may factor more into YouTube鈥檚 future.