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The crackdown will also affect Amazon, which uses the exemption to offer ultra-low prices on its Amazon Haul marketplace. Evasive maneuvers: Chinese retailers have been taking steps to mitigate the impact of de minimis, including expanding their local seller networks and investing in US warehouses and fulfillment. Alibaba is making a concerted effort to woo US sellers to its AliExpress marketplace.

Key Stat: Nearly 30% of US consumers would immediately stop shopping or shop less on China-based ecommerce marketplaces if tariffs raise prices, per a February 2025 Omnisend survey. What are the latest developments in the US-China trade war? The biggest ecommerce disruptors of recent years are facing a reckoning.

The retailer later downplayed the initiative, with a representative saying that while it had contemplated showing the cost of tariffs for items sold on its Haul marketplace, the initiative 鈥渨as never approved and is not going to happen.鈥�. How we got here: Amazon is hardly the first company to consider radical transparency as tariffs upend retailers鈥� operating models.

Co-founded by former 360i CEO Jared Belsky, Acadia derives nearly half its headcount, profit, and revenues from retail media and marketplaces. With $400 million in media under management and clients like Biossance, Puma, and Gerber Childrenswear, the agency is deepening its commitment to platforms like Amazon, Walmart, and Kroger.

The fast-growing marketplace is piloting paid search ads and launching an app marketplace with inventory and logistics management tools. 鈥淚t's a big deal considering the competition that Temu has already given Amazon,鈥� said our analyst Arielle Feger on a recent 鈥淏ehind the Numbers鈥� podcast. 鈥淎dding an ad component鈥�really adds fuel to that fire.鈥�. 3. Sephora.

What Meta鈥檚 up to: Meta unveiled ad products on Instagram, including a test that delivers ads against trending Instagram Reels; Trends in the Instagram Creator Marketplace, enabling advertisers to unlock insights; and a test of the Creator Marketplace API, allowing businesses to make data-based partnerships. Meta hopes to position itself as the best alternative to TikTok.

The shift is likely to spread beyond clothing; a retailer like Ikea, for example, could expand its peer鈥憈o鈥憄eer marketplace for pre鈥憃wned furniture. If new鈥慻oods inflation persists, the appeal of resale will only increase. 2. Private label growth will continue to soar. The 10% across鈥憈he鈥慴oard tariff will hit grocery aisles first, pushing up the cost of staples such as avocados, bananas, and coffee.

Marketplace Pulse. Pentaleap. Skai.

Amazon Haul, launched last fall as a Temu-style marketplace, is also shifting course. Amazon has started adding its own inventory鈥攊ncluding branded goods from adidas and Gap鈥攊nto Haul, signaling a repositioning from a China-direct marketplace to a broader discount storefront.

Gen Zers and millennials are now more likely to shop regularly on social commerce than in physical stores or marketplaces such as Amazon, per a September 2024 survey by 3Gem Research for Checkout.com. Social commerce is closing the gap between awareness and conversion.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

The Trade Desk (TTD) made waves with its Sellers and Publishers 500+ Marketplace last year. The solution, essentially a large inclusion list, narrows the open web down to a subset of websites and apps that TTD regularly vets and updates. In 2022, GroupM launched Premium Marketplace to provide clients with direct access to high-quality inventory.

Brands using AI-generated voices can still engage human voice actors through ElevenLabs鈥� marketplace, maintaining authenticity while benefiting from AI鈥檚 scalability. Eliminating language barriers: For marketers, AI voice's biggest breakthrough is global reach. Brands no longer need to re-record content for each market鈥擜I-generated translations make localization seamless.

Brands can find athletes willing to work with them on marketplaces like Icon Source or Opendorse. Brands can also attempt to connect directly with athletes and their representatives. And brands can connect to an athletic department who will put them in touch with their athletes, according to Carter. Brands with a sophisticated understanding of social media will be apt to use an online marketplace.

By leveraging its dominance in ecommerce search, Amazon has an opportunity to transform from just a marketplace into a broader online shopping hub鈥攑otentially boosting engagement, time spent on its platform, and long-term customer loyalty.

Alibaba, Amazon, and Mercado Libre dominate retail ecommerce in different parts of the world. Here鈥檚 a look at how these marketplaces stack up, in seven charts and graphics.

But many Facebook purchases are taking place on its largely consumer-to-consumer (C2C) service, Marketplace. The gap in the number of buyers between Facebook and Instagram is narrowing. Facebook鈥檚 lead in social commerce is more a reflection of its massive user base than a strong user propensity for shopping.

The Nielsen-Paramount standoff was a stark reminder of the obstacles a multicurrency marketplace faces. While Paramount renegotiated its contract with Nielsen in late 2024/early 2025, Paramount used VideoAmp as its primary currency provider.

Mercado Libre, which combines data from its digital marketplace and fintech arm, Mercado Pago, to build richer audience profiles and enable more precise ad targeting across its ecosystem. Rappi and DiDi go even further, operating across retail, banking, and travel.

In 2024, US consumer spending on online marketplaces will reach $468.33 billion, according to our forecast, with a significant portion of ecommerce sales shifting to these platforms.

Adding luxury goods to its marketplace via the Rebag partnership fits in with that ambition鈥攁lthough Walmart鈥檚 long-held reputation for low-priced goods may make it a less appealing destination for Herm猫s handbags and Cartier jewelry. Gen Z consumers are in the spotlight. Walmart鈥檚 expanded marketplace offerings and affordability have caught the attention of Gen Z.

They can also use this chart to evaluate which marketplaces may be most impacted by tariffs. More 蘑菇AV reports:. FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands (蘑菇AV subscription required). Retail Trends to Watch in 2025 (蘑菇AV subscription required).

Contextual ad marketplace: Reddit COO Jen Wong said in an AMA that contextual ads鈥攐r ads based on the content around them鈥攚ill be a bigger part of Reddit鈥檚 business by 2026. Because Reddit users鈥� activities and topics of interest are extremely organized, contextual ads are one of the platform鈥檚 most unique opportunities, per Wong.

The open marketplace continues to slide. The delay in cookie deprecation hasn鈥檛 tempered marketers鈥� desire to move away from open marketplaces. In the early days of programmatic trading, open exchanges were dominant. But marketers quickly sought better understanding and control of their media buys.

The retailer also aims to increase marketplace sales to over $5 billion in 2030, up from around $1 billion last year. Stores and supply chain are also due for an upgrade. The retailer will open around 20 new stores this year and remodel 鈥渕any more,鈥� while updating its supply chain to deliver orders faster and more efficiently.