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This deck provides an in-depth analysis of the home furnishings sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, spending trends, and the growing influence of social media.

It also excludes travel and event tickets; tips; digital goods or nonfungible tokens; subscriptions; payments such as bill pay, taxes, or money transfers; food services and drinking place sales; and gambling and other vice goods sales. Gen Zers and young millennials are driving growth in social shopping. Unsurprisingly, Gen Zers are the most prolific social shoppers.

Ulta lost beauty market share for the first time in 2024: The retailer is relying on a new marketplace, enhanced omnichannel experiences, and international expansion to recover sales.

Inventory disruptions may also force online marketplaces to find alternative suppliers. That may prove challenging due to the widespread baseline tariffs and limited US-based alternatives. Under the two new scenarios, ecommerce will continue growing its share of overall retail sales, though at a slower pace than previously predicted.

Amazon plots Haul expansion in spite of de minimis crackdown: The retailer plans to launch its low-cost marketplace in Europe and Mexico.

Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.

Over half (53.8%) of consumers said they are at least somewhat likely to shop in a digital marketplace with items featured on a TV show. We forecast that there will be 79.5 million shoppable media buyers in the US this year, up 4.0% from 2024.

At the same time, the company is challenging Amazon鈥檚 ecommerce dominance with investments in fast delivery, its Walmart+ program, and its rapidly expanding online marketplace. Here鈥檚 a look back at some of Walmart鈥檚 notable achievements in the past year. Walmart made inroads with a broad swath of shoppers.

Yet efforts like freshening up its merchandise mix, relaunching its private brands, and launching an online marketplace should pay off in the long run. Home. The frozen housing market weighs heavily on demand for home improvement and other housing-adjacent categories like furniture and appliances.

Marketplace Ecommerce Sales Growth, by Amazon vs. Non-Amazon. Grocery Ecommerce**. Grocery Ecommerce Sales. Grocery Sales, by Channel. Grocery Ecommerce Sales, by Category. Grocery Ecommerce Sales, by Sales Channel. Grocery Ecommerce Sales, by Company. Apparel, Footwear, and Accessories Ecommerce. Apparel, Footwear, and Accessories Ecommerce Sales. Apparel, Footwear, and Accessories Sales, by Channel.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

Ecommerce now accounts for 18% of Walmart鈥檚 global sales; the channel grew 20% YoY in the US alone in Q4, helped by its expanded marketplace assortment and investments in faster, more efficient delivery.