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Inventory disruptions may also force online marketplaces to find alternative suppliers. That may prove challenging due to the widespread baseline tariffs and limited US-based alternatives. Under the two new scenarios, ecommerce will continue growing its share of overall retail sales, though at a slower pace than previously predicted.

Marketing has dramatically changed over the first quarter of the 21st century. The rise of digital, hyper-specific targeting, connected TV(CTV), and real-time advertising marketplaces are just a few of the trends that have made the marketing industry almost unrecognizable to what it was at the beginning of 2000.

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

Peru is Latin America鈥檚 fifth-largest retail ecommerce market by total sales volume. Although social unrest has stymied online sales growth over the past two years, the country has the potential to become a formidable multibillion-dollar ecommerce player in the region.

Understanding the nuances of how and where Latin America鈥檚 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world鈥檚 second-fastest-growing region for ecommerce.

Understanding the nuances of how and where Colombia鈥檚 13.4 million digital buyers spend online is crucial for brands and retailers seeking a competitive edge in this emerging market.

Last but not least, Etsy鈥檚 Depop marketplace is poised to benefit from growing interest in resale for both environmental and financial reasons. While the company didn鈥檛 break out numbers, it noted that Depop recorded its best GMS performance since its 2021 acquisition in Q1, driven by healthy US growth.

Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile鈥檚 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce market.鈥�

Argentina's ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending. However, pockets of growth opportunities still exist.

Understanding the nuances of how and where Mexico鈥檚 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce market.鈥�

Ad revenues grew 18% in Q1, driven by strong demand for sponsored ads on its marketplace as well as growing interest in Prime Video ads. The headwinds: Amazon is trying to control the controllables, but little about the current situation is precedented or predictable.

This follows Epic launching its iOS store in the EU in August, enabled by rulings tied to the Digital Markets Act (DMA) that opened platforms to third-party apps and payments. 鈥淲e disagree with the ruling but will comply while we appeal,鈥� an Apple representative told CNBC on Thursday.

The budding rivalries: OpenAI鈥檚 latest shopping capability in ChatGPT is creating friction across the digital landscape. The tool lets users compare products and click directly to purchase, pitting ChatGPT against product review sites like Wirecutter, as well as search engines like Google and Bing鈥攁nd, for now, OpenAI isn鈥檛 taking affiliate fees, according to Bloomberg.

The retailer later downplayed the initiative, with a representative saying that while it had contemplated showing the cost of tariffs for items sold on its Haul marketplace, the initiative 鈥渨as never approved and is not going to happen.鈥�. How we got here: Amazon is hardly the first company to consider radical transparency as tariffs upend retailers鈥� operating models.

This deck provides an in-depth analysis of the home furnishings sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, spending trends, and the growing influence of social media.

It also excludes travel and event tickets; tips; digital goods or nonfungible tokens; subscriptions; payments such as bill pay, taxes, or money transfers; food services and drinking place sales; and gambling and other vice goods sales. Gen Zers and young millennials are driving growth in social shopping. Unsurprisingly, Gen Zers are the most prolific social shoppers.

Temu surpassed eBay to become the second-most-visited online marketplace worldwide as of September 2024鈥攂ehind only Amazon鈥攑er Similarweb. Temu employs a shipping model, whereby ownership of products remains with the seller until they reach the end consumer. While the seller primarily focuses on production, Temu shoulders the logistics and marketing.

Walmart looks to make it easier for advertisers to buy its display ads: Walmart Connect鈥檚 new API should help it attract more ad dollars from smaller brands and marketplace sellers.

Gen Z and millennials now account for roughly half of Sam鈥檚 Club鈥檚 new memberships, helped by digital conveniences such as Scan & Go checkout that lets shoppers bypass traditional checkout lanes. Riding that momentum, the Walmart鈥憃wned chain plans to open about 15 stores annually, remodel all existing locations, and aims to double its membership in the next eight to 10 years.

Lowe鈥檚 in December mapped out its long-term plan to gain share, which includes expanding its physical footprint, broadening its selection in rural stores, launching an online marketplace, and revamping its pro rewards program. Home Depot has invested heavily in its pro business to ensure it appeals to contractors of all sizes.

Marketplace Ecommerce Sales Growth, by Amazon vs. Non-Amazon. Grocery Ecommerce**. Grocery Ecommerce Sales. Grocery Sales, by Channel. Grocery Ecommerce Sales, by Category. Grocery Ecommerce Sales, by Sales Channel. Grocery Ecommerce Sales, by Company. Apparel, Footwear, and Accessories Ecommerce. Apparel, Footwear, and Accessories Ecommerce Sales. Apparel, Footwear, and Accessories Sales, by Channel.