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Major milestone: Which platform will exceed 100 million US mobile peer-to-peer (P2P) payment users for the first time this year? A) Venmo B) Cash App C) Zelle. There will be 110.3 million mobile P2P payment users on Zelle this year, up from 99.5 million in 2024, according to a February 2025 Ä¢¹½AV forecast. April 1, 2025.

Gen Zers haven’t rejected cards—but they prefer to pay via mobile wallets and contactless solutions while also embracing peer-to-peer (P2P) payment apps and BNPL. Building loyalty by cracking the personalization-privacy-ethics question. Gen Z consumers stick with brands that offer personalized experiences while placing data privacy front and center. They also demand ethical brand values and action.

Alloy Labs Alliance’s open network for community banks that enables P2P payments at a lower fee structure—and a lower transaction ceiling—could grow its uptake. It’s also plausible that pushback from smaller FIs could shift the Zelle reimbursement plan—which is still being finalized—or influence future regulation governing P2P fraud responses.

Three-quarters of smartphone users will send mobile P2P payments by 2028. Mobile proximity payments are entering the mainstream. In-store retail payments are going contactless amid broadening payment method choice. Digital wallets will approach half of POS transaction value share by 2027.

Current won a hollow victory based on one P2P feature. It offered the ability to pay or request money from another Current user with a QR code. It also had in-app direct deposit setup, the top-valued feature and common to all four neobanks. The Most Valuable Feature to Add. Real-time external transfers make neobanks convenient for account-to-account payments.

US mobile peer-to-peer (P2P) payments transaction value will grow 11.3% by the end of 2023 to reach $993.28 billion, per our April 2023 forecast. Zelle, with $485.32 billion in P2P transaction value, makes up nearly half (48.9%) of that number. Though Zelle has some reputational issues associated with fraud, it’s still the market leader in P2P payments.

We expect 16.1 million people in Germany will use P2P mobile payments in 2023, growing 7.9% year over year (YoY) and representing 23.1% of the population, per our forecasts. France will have 13.1 million P2P mobile payment users in 2023, making up 24.5% of the population.

PayPal wants to build out its digital wallet and strengthen its peer-to-peer (P2P) payments value proposition by streamlining customer onboarding and reducing payment declines. It will also expand its unbranded checkout offerings, like the PayPal Commerce Platform. Related content: Check out our PayPal report to learn about the key factors influencing the firm’s growth.

For P2P marketplaces, individual sellers have the responsibility for listing items for sale. Some marketplaces are leveraging consumer-facing AI technology to make the seller experience more seamless—and differentiate themselves from increasing competition. Easing product discovery. Online resale platforms feature vast product assortments, which can be daunting for shoppers to browse.

More Chart of the Day:. 8/15 - The social generation. 8/14 - Everyone tries on AI. 8/11 - In search of ads. 8/10 - PayPal leads the P2P pack. 8/9 - Retail ecommerce sales near milestone.

³§³ó±ð¾±²Ô’s P2P resale platform debuted in October 2022 and creates listings based on customer purchase history. But some of these efforts have also heightened criticism of the brands and their association with overproduction.

More Chart of the Day:. 8/11 - In search of ads. 8/10 - PayPal leads the P2P pack. 8/9 - Retail ecommerce sales near milestone. 8/8 - Saved by the bell. 8/7 - Generation AI.

More Chart of the Day:. 8/10 - PayPal leads the P2P pack. 8/9 - Retail ecommerce sales near milestone. 8/8 - Saved by the bell. 8/7 - Generation AI. 8/4 - Programmatic video keeps growing. Methodology: Data is from the July 2023 NP Digital report titled "Paid Media Fast Forward." 1,000 US paid search marketers were surveyed online during April 2023.

Note: Digital ad revenues include banner ads and other (static display and ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), lead generation (referrals), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, and paid listings) and sponsorships

Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, and paid listings), sponsorships, lead generation (referrals);

Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, lead generation (referrals

Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, lead generation (referrals

More Chart of the Day:. 8/14 - Everyone tries on AI. 8/11 - In search of ads. 8/10 - PayPal leads the P2P pack. 8/9 - Retail ecommerce sales near milestone. 8/8 - Saved by the bell. Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos, or other content.

Note: Digital ads include banner ads and other (static display and ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, lead generation (referrals);

DeFi lending platforms facilitate P2P crypto lending. At its peak in early 2022, the TVL of these applications (where most Web3 lending activity happens) was $50 billion, versus about $14 billion today. Depositors offer funds as liquidity. Smart contracts define terms (e.g., required loan-to-value ratios) and disburse funds when conditions are met.

But WhatsApp’s payment capabilities—both P2P transactions and business payments via the paid API—are also live in India, WhatsApp’s largest market. There too, WhatsApp was stiff-armed by regulators.

Cash App, Venmo, and Zelle account for the majority of US peer-to-peer (P2P) payment volume, which is expected to reach $1.402 trillion this year, according to Insider Intelligence forecasts. Twitter will need to convince users that its payment service offers more value than competitors.

Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, and lead generation (referrals).

Together they target P2P payments, remittances, refunds, payouts, and other payments, reaching:. 10 card networks. 69 ACH schemes. 17 mobile wallets. 3 payment gateways. 40 RTP markets. On the B2B side, Visa and Mastercard are also expanding their payment flows through Visa B2B Connect and Mastercard B2B Hub.

Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, lead generation (referrals