X is still a destination for news: Our Industry KPI data shows engagement varying dramatically throughout the year
This week, in-person events bring consumers closer to brands, agencies face creative challenges, and TikTok’s troubles highlight Pinterest’s potential.
Meta’s new Stories payout model drops view minimums, aiming to reengage influencers and win back young users.
US retail media ad spending will increase 88.5% from 2024 to 2028, reaching $97.9 billion, according to a November 2024 Ä¢¹½AV forecast.
Consumers are confused about tariffs, and brands need to find a way to reach them with the right messaging about the potential for volatile pricing.
Influencer marketing spend will grow15% YoY, outpacing digital and social ad spending, and will reach $10.52 billion in 2025, Ä¢¹½AV forecasts. Despite its growth, influencer marketing has maintained a core communication issue—no one knows what to call the people who are doing the work.
Retail media resilience: Brands continue investing in this ad channel, but rising expectations put pressure on their retail partners.
Banyan’s tech could help encourage Bilt cardholders to use their cards for more than rent—if the price is right.
Issuers are relying more than ever on this segment to bolster payment volume and revenues.
Dollar General’s core customer is under considerable financial strain: Many shoppers can only afford basic essentials as inflation and economic uncertainty take their toll.
Learn what’s behind the distrust and how banks can overcome it.
Banks must help customers navigate growing economic uncertainty.
Noom expands into hormone replacement therapy: Companies must tread carefully as they enter a new prescription drug segment that comes with medical risks.
Consumers believe they were misled about COVID-19: Their trust in public health leadership will likely only worsen as federal agencies purge personnel and messaging on medical treatments and protective measures gets muddier.
Trump health leaders lean into supplements: As public health agency leaders promote vitamin and mineral supplements, brands and marketers need to maintain trusted science and education messages.
Despite new restrictions and parental tools, the platform couldn’t block off-platform contact attempts, spotlighting its challenges in protecting underage users.
Despite climate pledges, Amazon, Google, and Meta could face opposition to their nuclear plans—raising questions about readiness to support AI with sustainable infrastructure.
The model, based on X’s Community Notes, may reduce bias but could leave misinformation unchecked when users can't agree on polarizing content.
Its new tool helps advertisers dodge harmful content without overblocking, giving brands clearer control over where their ads show up.
With no plan B after Amazon’s exit, the Roomba maker is downsizing, scrambling, and hoping new products can save what’s left.