We look at how issuers can adjust their strategies to match millennial and Gen Z travel behaviors.
Convenience matters, but today's cost-conscious consumers demand quality too. This shift forces marketers to rethink convenience's role in purchase decisions. Both online and physical retailers prioritize seamless experiences, but with different challenges. Brick-and-mortar stores struggle to deliver convenience, while ecommerce faces growing price sensitivity. Here are five key stats that reveal how consumers view convenience in 2025.
"Media saturation is here," said our analyst Ethan Cramer-Flood in a new episode of "Behind the Numbers," describing a fundamental shift in how Americans consume content. "We have always been able to count on Americans spending an ever-increasing amount of their day with media… We're basically saying that this is now coming to an end."
: Its low-stakes investment strategy lets it back Claude’s standout coding abilities while sidestepping antitrust heat.
The creator economy asserts itself at SXSW: Panels with creator platforms underscored their crucial place in the marketing ecosystem
Walmart faces heat after asking Chinese suppliers to cut prices: The retailer’s attempt to shift the burden of US tariffs backfired, highlighting the widespread impact of the trade war.
Bridging the retail media measurement gap: Night Market’s AI-powered platform draws interest as brands seek clearer metrics.
Less than 10% of shoppers don’t expect to make any changes to their shopping habits due to tariffs, according to February 2025 data from Numerator.
A $750 billion drop in market value reveals investor unease, with tariffs and recession worries putting pressure on consumer spending, marketing budgets, and tech margins.
AI-powered Public Eye game debuts this summer: Wolf Games is betting big on a whodunit that blends storytelling with daily, bite-sized gameplay. It’s a smart concept but lacks the quick-hit allure of other daily games.
Scopely’s $3.5 billion acquisition of Niantic’s games division strengthens its position in mobile gaming. Pokémon Go’s live-service model opens new revenue streams through in-game advertising, branded integrations, and sponsorships.
TikTok has notable US economic impact: Oxford highlighted the app’s influence in the US market in a report that could play a role in its future in the US.
Google offers carbon footprint reports for its ad services: The move emphasizes the need for advertisers to value the environmental impact of campaigns.
On today’s podcast episode, we discuss what malls are doing well (and why), the reasons folks have been skipping the mall, and why IKEA and Walmart bought one each. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analysts Emmy Liederman and Rachel Wolff.
By blocking bad bookings and prepping personalized travel planning tools, Airbnb is turning its data into both a policy enforcer and a future revenue engine.
70% of consumers worldwide have switched brands because they enjoy experimenting, according to a January 2025 Capgemini report.
In today’s episode, we talk about whether regulators will allow, and consumers will adopt, AI over human financial advisors. Will AI close or widen the wealth gap? What happens if an AI financial advisory loses your money? Join the discussion with host and Head of Business Development Rob Rubin, and Analysts Lauren Ashcraft and Jacob Bourne.
Shoppers worldwide are flocking to online marketplaces and social commerce for convenience, variety, and competitive pricing. While price remains key, brand trust is becoming a major factor in certain markets. As these platforms drive discovery and sales, brands must adapt to stay competitive. Here are three ways digital shopping habits are evolving among consumers worldwide.
Everyone from big brands to independent marketers is expected to be comfortable with short-form video creation. But for those who have not worked as creators or have more experience with long-form video, it’s difficult to know where to start.
YouTube to auto-send “yellow icon” videos for manual review: The change aims to improve overall ad suitability.