Now that the dust has settled from this year’s record-breaking Cyber Five (the five days between Thanksgiving and Cyber Monday), it’s time to see how the industry’s advertising efforts shook out, according to new research from Tinuiti.
The share of online purchases that shoppers return keeps rising: That’s a growing challenge for retailers seeking to rein in costs without hindering the customer experience.
LinkedIn isn’t an ad leader, but it’s learning from others’ mistakes: A slew of new ad products highlight user-generated content and privacy initiatives.
Good Measures launches prescription food delivery powered by Instacart: We unpack how health systems, health plans, and grocers are getting behind the food as medicine trend.
US chip production accelerated by uncertainty in China: TSMC is fast-tracking plans to ramp up to 4-nanometer chips and will build an additional fab in Arizona. The tech gap between the US and China widens.
On today's episode, we discuss a mixture of new store formats, whether there are too many ads on Amazon, how consumers keep spending in the face of inflation, the battle for the TV ratings crown, whether you can guarantee delivery, the number of books that have ever been published, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.
Google Assistant is the most popular voice assistant in the US, followed by Apple’s Siri and Amazon’s Alexa, per our estimates. Come 2024, 88.8 million people will use Google Assistant, 84.2 million will use Siri, and 75.6 million will use Alexa.
We unpack the biggest takeaways and action items from our US Mobile Banking Emerging Features Benchmark.
Amex Business Link lets suppliers accept card and noncard payments and cross-border transactions. We break down how it can help Amex attract more issuing partners.
Email and TV may not be flashy, but they were critical to Black Friday and Cyber Monday: Both marketing channels may be older—but they’re far from deprecated.
It’s official. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) have not lost their touch. Let’s dig into the data as retailers take a deep breath and ready themselves for what’s shaping up to be a pretty busy holiday season.
We project over half of the US population will be watching content from at least one ad-supported streaming service monthly by 2026, up from 41.8% in 2022.
Close to a third of US adults don’t like anything about in-store holiday shopping, according to CivicScience. Meanwhile, for more than a fifth, experiencing the products is the biggest appeal. ĢAV the same share most enjoy the holiday music, decor, and displays, while 17% are after in-store deals.
US households boosted spending in October as inflation eased: That’s a positive harbinger for the holiday season.
Convenience > loyalty drives where consumers get care: Our new forecast highlights where patients are getting care now and in the future, and which trends are driving that shift.
Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.
Next year, connected TV (CTV) ads will move from conception to creative to production faster. That’s according to Michael Hopkins, vice president of go to market at MNTN, who spoke this week on our “Behind the Numbers: The Daily” podcast.
Things aren’t all that bad for Big Tech: Sustaining pandemic-era revenues was likely never realistic. But major tech companies are still raking in enormous profits, despite Wall Street investors’ outcry.
Royal Bank of Canada has agreed to buy HSBC’s Canadian arm in a move to strengthen its domestic dominance.