Apple’s AppTrackingTransparency, Google’s cookie deprecation, and the impending threat of regulation are challenging data collection. Trust in social platforms is declining. As consumers shy from sharing information, marketers need to meet customers where they’re comfortable. That means finding creative solutions and investing in trusted platforms.
Though year-over-year growth of social buyers is slowing slightly following a two-year surge, US social commerce sales will continue to climb through 2025. We take a look at what’s driving this growth, which platforms are emerging as leaders, and what social buyers really want.
On today's episode, we discuss the most exciting connected car services that are just around the corner, how gas and charging stations might evolve as people spend more time at them, and where autonomous ride-sharing is already a reality. Tune in to the discussion with our analyst Jessica Lis.
Stiff competition and soaring costs drive H&M to cut 1,500 positions: The challenging economic environment is forcing European retailers such as H&M and Asos to look for ways to protect their bottom lines.
Consumer habits are changing, and Gen Zers are a major driving force. Their shorter attention span, social buying habits, and lack of brand loyalty will push several industries to evolve—especially as Gen Z’s spending power grows. These shifts in financial services, advertising, and social make up four of our top trends for 2023.
The wealthiest person vs. the most valuable company: Elon Musk is attacking Apple for ceasing advertising and threatening to pull Twitter from its App Store, setting up a monumental clash he can’t possibly win.
Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.
Small-business and BNPL growth underscores two holiday trends and could direct investment for 2023.
We wrap up what happened at last week’s Wealth Management Transformation Summit session on ESG in London.
As lawmaker pressure mounts, JPMorgan and other major banks are said to be devising a plan that would reimburse Zelle fraud victims.
Pinduoduo grew faster than JD.com, Alibaba in Q3: But with lockdowns and protests stymieing domestic spending, the discount retailer is looking for growth opportunities in the US.
Once again, Cyber Monday has taken the title of the biggest online shopping day of the year. Let’s break down why it may be a sign of a jolly holiday ahead.
TikTok’s downgrade to about $10 billion for 2022 puts revenue estimates more in line with our own, which have TikTok at $9.89 billion in ad revenues this year, up from $3.88 billion in 2021.
Whether shopping online or in physical stores, most US consumers prefer to use mobile devices to engage with loyalty programs, and less than half prefer email, according to Yotpo’s survey.
On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about some must-discuss companies and what interests us the most about their recent performance. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Blake Droesch.
Amazon Ads fail at the worst possible time: A measurement mishap on Black Friday extended into the weekend and cost some agencies and brands dearly.
A record number of US consumers shopped over the Cyber Five: 196.7 million US consumers shopped over the five-day period, which is 7.1 million more than the previous high.
Telemental health consolidation is coming: Amwell makes a second bid for Talkspace. We think it foreshadows a bigger trend for struggling telemental companies in 2023.
China’s protest flashpoint: Citizens are taking to the streets in the most significant protest against the Communist Party’s tightening grip since the Tiananmen crisis. Geopolitical strife could shut down the world’s factory.
A fading internet giant meets a fading ad format: Yahoo acquired a 25% stake in programmatic ad firm Taboola in a harbinger of bigger deals on the horizon.