TikTok pushes an AI advertising product: The app’s strong position is letting it experiment with machine learning to court advertisers big and small.
Nearly half of the US will watch live sports this year, and nearly a quarter will watch via digital, per our forecast. Live sports streaming isn’t going anywhere, but as the playing field gets more crowded, behaviors among platforms, advertisers, and consumers are shifting.
Ecommerce exploded at the onset of the pandemic. Two and a half years later, people have returned to stores, but ecommerce adoption remains high. Retailers are once again asking: What is the future of stores? Here are four red-hot predictions.
Last October, CEO Mark Zuckerberg announced that Facebook was rebranding as Meta and setting its sights on the metaverse, which he dubbed the “successor to the mobile internet.” But 12 months and more than $15 billion later, the company has little to show for it.
Their strategies must address business challenges, hiring hurdles, and new technologies.
Visa brought its BNPL solution to more Canadian retailers and expanded Visa Direct through a partnership with Thunes.
Over the last couple of years, TikTok has transformed from an app where teens post dance routines to a bona fide social giant, competing with the likes of Facebook and Instagram. And as the platform grows, so does the opportunity for marketers to advertise and sell on it.
Google this week announced several new advertising features for YouTube across video, audio, and commerce. Here’s what the company announced at Advertising Week New York:
On today's episode, we discuss what to make of Netflix's subscriber turnaround, how we expect its new ad-supported tier to perform, and how effective we think its new "sharing policy" will be next year. "In Other News," we talk about where Peacock sits within the streaming universe and why streaming viewers are so unhappy with ads. Tune in to the discussion with our analyst Ross Benes.
The FTC and Amazon agree fake reviews are bad: The government agency and the retailer are taking two different routes to combat the growing fake review industry.
In an era of uncertainty, healthcare providers still buy tech: Most hospitals and health systems aren’t pressing pause on software investments. We analyze what’s driving the spending and where the money is going.
Roe's reversal has had a huge impact on the ad world: The Supreme Court’s decision has eroded trust in brands and kickstarted regulator crackdowns on advertising.
With a growing number of streaming channels, it can be challenging for marketers to put together a comprehensive connected TV (CTV) strategy. But it’s never been more important to do so. This year, we estimate that CTV ad spend will total $18.89 billion. As growth accelerates, that number will double by 2026, reaching $38.83 billion.
On today's episode, we discuss whether Americans are becoming more price-sensitive, how Amazon's second Prime Day went, whether augmented reality is about more than having fun, what to expect from Netflix's "immersive" shopping experience, how delivery robots are kind of already here, an explanation of the holiday shopping trends we are paying the most attention to, where the song “Take Me Out to the Ball Game” came from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Suzy Davidkhanian.
Startups find investors on Twitter: We attend TechCrunch’s Disrupt 2022, where throngs of startups pitched to investors, judges, and potential new hires. Major trend: Founders are adapting to leaner economic conditions post-pandemic through social media—read on for more takeaways.
ĢAV a third of US adults said they will definitely travel this holiday season, and another quarter said it’s likely.
Strong fixed-income trading drove revenue, but profits plummeted. The bank hopes restructuring will drive a turnaround.
It’s investigating whether merchants can still route payments to alternative debit card networks when tokenization comes into play.
Retail media is going to be digital advertising’s “third big wave,” following search and social as “must-haves” for marketers. But some marketers are struggling with how to implement and optimize, shared Nikhil Lai, senior analyst at Forrester, during an Advertising Week session on Tuesday.
Persistent inflation is weighing on foot traffic: Yet many brands continue to see strong growth thanks to their ability to deliver value and a great customer experience.