TikTok enters the streaming music arena: TikTok is timing its streaming super app and services takeover at a time when key player Spotify’s value is declining and ByteDance is on the rise.
On today's episode, we discuss what podcast platforms besides Spotify are doing, how many dollars are being spent on ads, and the main issues facing the podcast world. "In Other News," we talk about the significance of Netflix's new ad measurement partners and what to make of marketers prioritizing promotions over ads this holiday season. Tune in to the discussion with our analyst Daniel Konstantinovic.
Inflation drives high-income consumers to trade down—and up: Affluent shoppers are spending more at Walmart and Aldi, but a strong dollar is keeping luxury demand robust.
Hispanic Heritage Month saw many swings and misses: A powerful and growing consumer group continues to be underserved by the marketing community. What could go wrong?
Google eyes big banks as goldmine for new cloud customers: It showcased partnerships, new tools, and hardware to facilitate its global expansion plans at the fall event this week.
Venture-capital-backed fintechs raised less cash in Q3, hitting a nine-quarter low.
Share2Pay lets teen shoppers send their shopping carts to their parents to check out, reducing cart abandonment.
With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.
Starbucks and Delta team up on loyalty: Starbucks customers can now earn Delta miles as both companies look to broaden the reach and stickiness of their rewards programs.
Today’s privacy-focused ecosystem has fundamentally altered how marketing performance is measured. Ever resilient, most marketers are turning to technology like AI to ensure they can still measure performance and provide personalized experiences, recent Salesforce research has found.
Just 18% of US social media users are confident that Facebook protects their privacy and data, down from 27% last year. Confidence is particularly low among the oldest and youngest users surveyed, at 10% within the baby boomer generation and 18% within Gen Z.
On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.
Kroger and Albertsons look to merge: A deal would create a supermarket giant that would be better able to compete against Walmart.
Walgreens doubles down on home health: The pharmacy chain is racing CVS and other rivals to dominate the surging home healthcare sector.
Last week, Goodwill launched GoodwillFinds, an ecommerce platform for thrifters across the US.
Generative AI’s trillion-dollar wellspring: Tech shows its love for the arts as long as AI’s the artist. It’s an economic bright spot, but brace for ethical and legal controversy.
Intel on the ropes: Competition, uncertainty, and stumbling PC sales could have Intel preparing to lay off thousands of employees when it is also seeking billions of dollars in investment for new factories.
Though the technology is still nascent, banks need to prepare now.
In response to market uncertainty, PayPal is pushing further into checkout to grow its in-store traction.
TikTok intends to build its own product fulfillment centers in the US, as evidenced by new job postings on LinkedIn, first discovered by Axios.