CTV to continue strong US growth: Households using the format to more than double pay TV in 2024, aided by tech shifts.
Publishers launch AI task forces as anxiety swirls: Amid speculation that AI could hurt the industry’s jobs, publishers try to get their bearings.
Despite a surge in ads, connected TV (CTV) faces the same challenge as traditional TV: getting consumers’ attention. Our analyst Paul Verna shares why co-viewing won’t hurt CTV’s targeting abilities and how too much repetition may make ads ineffective.
Google is accused of offering benefits to developers who put their apps only on Google Play. Could more regulation and fines follow?
Pentagon breach is a new low for social media: A classified document leak on Discord, Telegram, and Twitter has serious geopolitical implications. If platforms don’t take action, public sentiment might flatline.
Millennials are the age group most likely to buy products or services advertised on podcasts, according to a survey of US podcast listeners by Morning Consult. These ads are also more likely to drive purchases among listeners earning more than $100,000 per year.
HBO and Discovery+ going to the “Max”: Combined streaming service kicking off in May will bring new business leads for advertisers. Read online.
Retailers and the tech firms powering some of their RMNs are racing to give ad buyers access to more off-site inventory in formats ranging from CTV to digital out-of-home to in-store. But on-site has plenty of headroom left, as this new data from our forecast shows.
A ban isn’t swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.
On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.
Activision Blizzard one of many deals in geopolitical crosshairs: China is leveraging its antitrust review process to strike back over sanctions. Economic fallout for US companies could hinder tech innovation.
So far this year, there’s been Google versus Microsoft and TikTok versus … well, everyone. But another battle is emerging as Amazon and Apple go head to head for ad dollars, streaming viewers, and the health vertical.
50% of Americans support a government ban on TikTok, with higher support among Republicans and older Americans. Continued scrutiny could be TikTok’s downfall.
Through a multiyear agreement, PayPal will become Live Nation’s preferred payment partner.
UFC and WWE look to enter the sports streaming frenzy: The newly merged company will likely try to land several lucrative deals.
The chipmaking giant is appealing for its government to shore up production on key manufacturing equipment to better compete with the US and China.
As Bing makes inroads into Google’s lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.
The threat of a TikTok ban is enough to make waves: ByteDance, Meta, and Chinese competitor Kuaishou are all taking steps to anticipate a ban.
Splitting into six companies makes each business unit more competitive while reducing regulatory oversight, which could help increase profits.
Apple leads businesses leaning on China: The brewing tech cold war notwithstanding, companies like Apple need to rely on established supply chains. Continued foreign partnerships are essential to China’s recovery.