Roblox’s ad struggles show the metaverse’s waning importance: Advertisers may choose to stay away from the platform thanks to new rules limiting exposure and restricting content.
One of the largest wireless and satellite TV providers stands to lose ground in highly competitive markets if it fails to respond to customers.
Retail media will stay ahead of connected TV (CTV) in US ad spending and close in on traditional TV this year, according to our forecast. Search overall, including paid search on retail media networks, will reach $108.48 billion in 2023.
Spotify’s $100 million fund for diverse projects starts off slow: Concerns about spending arise as the initiative marks its first year.
The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That’s not much more than last year, however.
Recent attacks plaguing US companies have become increasingly aggressive, with hackers using phone calls, emails, and other methods. The FBI might have answers.
An ultimatum by the Biden administration gives ByteDance no recourse but to sell TikTok—which China’s government doesn’t seem likely to allow—or risk being banned.
Consumers lost $1.2 billion to social media scams, FTC says: Have shrinking ad revenues, crypto, and automation led to lower standards for vetting digital advertisements?
Gamers who grew up on PC and console games are seeking sophistication in their mobile hybrid-casual games, AAA titles, and multiplayer mobile games. We dive into the future of gaming.
HBO and the Oscars fought for Sunday’s primetime viewers: The finale of blockbuster show “The Last of Us” aired during Hollywood’s biggest night.
A writer’s strike would make streaming’s stock market problems worse: Writer and producer pay has fallen 23% in 10 years despite record profits, but streamers are hesitant to spend.
On today's episode, we discuss what to make of a seventh consecutive US monthly ad market decline, how ad prices look compared to before the pandemic, and what we expect ad spending in Q2 to look like. "In Other News," we talk about an initiative aimed at reducing barriers to buying ad inventory and sponsorships for women's sports, as well as how many Americans still have cable—and for how long. Tune in to the discussion with our analyst Paul Verna.
YouTube is the preferred podcast platform among US listeners of this medium, according to Morning Consult. Spotify takes second place, followed by Apple Podcasts and Pandora.
SVB’s fall could set off more uncertainty in the tech sector: The collapse of a longtime cog in the country’s innovation engine will put additional strain on a tech sector already reeling from layoffs and losses.
Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.
On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
Meta getting ready for more layoffs: Thousands of jobs could be lost as the company tightens its belt before Zuckerberg goes on leave. The cuts could spur other Big Tech companies to continue shedding headcount.
Record viewership for women’s sports is finally making brands take notice: A coalition of brands and sports leagues is pressuring networks to give women’s sports primetime slots.
What do you get when you cross a $35 billion ad platform with a 160 million viewer streaming service? A snapshot of Amazon’s US retail media connected TV (CTV) potential. Luxury brand Movado is leveraging that potential to push video campaigns for Amazon Prime and Freevee viewers.
Will streamers band together to create a sports broadcast hub? ESPN is trying to persuade competitors to jump on board, and revenue pressures could sway them.