With a growing number of streaming channels, it can be challenging for marketers to put together a comprehensive connected TV (CTV) strategy. But it’s never been more important to do so. This year, we estimate that CTV ad spend will total $18.89 billion. As growth accelerates, that number will double by 2026, reaching $38.83 billion.
On today's episode, we discuss whether Americans are becoming more price-sensitive, how Amazon's second Prime Day went, whether augmented reality is about more than having fun, what to expect from Netflix's "immersive" shopping experience, how delivery robots are kind of already here, an explanation of the holiday shopping trends we are paying the most attention to, where the song “Take Me Out to the Ball Game” came from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Suzy Davidkhanian.
The digitally native generation does not watch TV the same way baby boomers, Gen Xers, and even millennials might. Here are five tips we picked up at NYC Advertising Week that marketers can use to engage Gen Z with TV.
Netflix just released its final ads-free earnings report: It's the last time the focus will be on subscribers over revenue.
On today's episode, we discuss how Meta’s metaverse plans are coming along, its new virtual reality headset, and how the company is moving forward with its metaverse ambitions. "In Other News," we talk about the controversy over Decentraland's user count and what Google’s ambient aspirations are. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Gadjo Sevilla.
As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.
The longer the ad, the more likely US TV viewers will call it unreasonable. And only half of TV viewers who recently watched the shortest ads—less than 30 seconds—felt the length was reasonable. If viewers must watch ads, they want them to be as short as possible.
Beyond static billboards: Though traditional outdoor signs still account for the majority of spending on out-of-home ads, digital formats are making gains.
One year later, a new headset—and , a whole set of challenges: Nearly one year and $15 billion later, Meta’s vision for the metaverse remains optimistic even if a focus on business and productivity apps seems premature and risky.
TikTok’s latest target is podcasts: YouTube’s success with the format tipped off the short-form video app to an opportunity for incremental growth.
More US adults have canceled Netflix so far this year than any other subscription TV or video service, at 6.2%. That said, 68.8% of US adults have not canceled any of these subscriptions.
TikTok enters the streaming music arena: TikTok is timing its streaming super app and services takeover at a time when key player Spotify’s value is declining and ByteDance is on the rise.
On today's episode, we discuss what podcast platforms besides Spotify are doing, how many dollars are being spent on ads, and the main issues facing the podcast world. "In Other News," we talk about the significance of Netflix's new ad measurement partners and what to make of marketers prioritizing promotions over ads this holiday season. Tune in to the discussion with our analyst Daniel Konstantinovic.
On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.
Meta’s Pro Quest: Mark Zuckerberg wants to replace laptops and smartphones with mixed-reality VR headsets, but he could fragment the metaverse by looking too far into the future.
Extra, extra, read all about it: Newsletters and the platforms that house them have had a strong few years. But with churn and tech layoffs, can they keep up?
TikTok’s videos are ideal vehicles for misinformation: Misleading short-form videos are going viral on TikTok and competing platforms, proving that video is difficult to regulate.
More than 80% of video game developers worldwide were making games for PCs as of May 2022. For console and mobile games, that figure was closer to 40%.
It looks like gambling is coming to ESPN: Disney is reported to be close to striking a deal with sportsbook DraftKings.
Expect a transformation at Twitter over the next few years: We outline where the platform will and won’t change once Elon Musk’s purchase goes through.