HBO Max’s reputation is at risk: Cost-cutting moves from the debt-ridden company have consumers worried about the streamer’s future.
What’s next for TikTok? The social video behemoth could be expanding into music streaming services to challenge Spotify and Apple Music. We look at other tech segments ripe for a TikTok takeover.
The New York Times feels the ad downturn: That’s bad news for other digital publishers who have started layoffs and seen ad dollars plummet.
On today's episode, we discuss whether Instagram is starting to look a little too much like TikTok, why we're seeing more brands pop up in movies and TV shows, how to win young people's loyalty, what comes after the iPhone, the potential of NFL+, an unpopular opinion about vinyl versus digital audio, some interesting population facts, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Paul Verna.
While the metaverse is still taking shape, consumers are already interested in using it to enhance everyday experiences. Ä¢¹½AV 60% of US teens and adults believe that virtual environments will make the process of finding a fitness or exercise routine significantly better, and the same percentage expect them to improve real estate shopping.
CTV spend will see a downturn after Roku’s Q2: Months of macroeconomic pains and murky CTV credibility hurt the sector’s ad spend.
Ä¢¹½AV half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.
The #BookTok tag, which at the time of writing had 65.8 billion views on TikTok, has helped drive an increase in printed book sales.
EU tightens grip on Big Tech: Consumers will get sweeping data protection and sovereignty, while tech monoliths could be fined or banned unless they adhere to regulations.
To reduce screen time, consumers are turning to the past for other entertainment mediums. Retailers, take note, as what’s old is new again.
Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.
Big Tech is lobbying antitrust with big dollars: The biggest technology monoliths collectively spent twice as much as big pharma in lobbying and could gain the upper hand as Congress heads into fall recess
Paving the path to the metaverse: Unprecedented interest in the emerging metaverse might cool if the tech industry can’t sustain momentum on innovation and public enthusiasm during the downturn.
Focusing on TikTok: As the social video platform cuts jobs around the world and deals with the departure of its chief security officer and accusations of data harvesting, we weigh in on what’s next.
Advertisers look to get into the game: Marketers can exploit the opportunities that video gaming presents to win new customers by identifying their target genre and desired outcomes.
On today's episode, we discuss Facebook and Apple's next virtual and augmented reality moves, Netflix cracking down on password sharing, whether Google and Facebook killed the concept of "free," what Americans will do with their stimulus checks, how ESPN+ will do on Hulu, where in the world there is a giant plughole in the ocean, and more. Tune in to listen to the discussion with eMarketer forecasting analyst Rini Mukhopadhyay, senior analyst Sara M. Watson, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.
Digital audio has undoubtedly benefited from the UK lockdowns. Even with reduced commuting likely eating into their time spent with mobile audio, UK listeners still tuned in to digital audio elsewhere and will continue doing so.