Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group
Key stat: 66% of US adults are unaware of, haven’t used, or aren’t interested in augmented reality (AR) shopping apps as of January 2024, according to a January 2025 Ä¢¹½AV and CivicScience study.
Nearly every major retailer (and many smaller ones) has already launched media networks, but it’s not just for retailers anymore. While networks beyond retail have already begun to launch, 2025 will see more financial institutions, payment networks, travel companies, fitness centers, and more launch or revamp their own media networks. And as commerce media expands, so do the places ads are being served.
Super Bowl LIX sets new all-time viewership record: The game averaged 126 million viewers across TV and digital platforms, a 2% increase from last year, with streaming playing a major role in its success.
The new TV looks like YouTube: Forget old-school programming—YouTube’s Shorts, podcasts, and second-screen features are reshaping television into an interactive, on-demand experience powered by creators.
Super Bowl viewership likely slipped: Taylor and Trump probably weren’t enough to top last year’s 123.7 million viewers.
Fox acquires Red Seat Ventures: As audiences shift from traditional TV, The company is expanding its digital-first media push.
Key stat: After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and Ä¢¹½AV.
Amazon’s ad business expands: Ad sales were up 18% YoY to $17.28 billion, fueled by retail media and Prime Video ads.
With a nearly endless selection of books, low prices, and speedy delivery, Amazon has revolutionized bookselling, making it challenging for everyone else to keep up. But retailers like Barnes & Noble and Bookshop.org haven’t given up the fight against the ecommerce giant. Here’s how they’re using their unique strengths to chip away at Amazon’s dominance.
After a mini boom in 2020 (5.8% growth), US gamer increases have mostly paralleled national smartphone growth metrics
LiveRamp CEO's growth strategy: Neutral positioning and network effects fuel commerce media and CTV expansion as ad budgets rebound.
Spotify reports its first full year of profitability: Cost-cutting, price hikes, and a UMG deal should help the company build on its strong Q4 in 2025.
One in 5 (21%) US adults regularly gets their news from social media news influencers, according to a November 2024 report from the Pew Research Center.
DECK PENDING - 01/31/2025
With cable in decline, Comcast bets on hybrid strategy: Peacock revenue grows, but subscriber slowdown raises questions ahead of its NBA media rights rollout.
Despite a $5 billion quarterly loss in the division, Meta remains committed to VR, even as rivals like Apple, Google, and Samsung close in.
With new feed-customization and business tools, it’s primed for deeper user engagement. But as ads roll out, brand safety worries could stall advertiser interest.
How SiriusXM plans to compete with Spotify: After a failed music streaming venture, the company is reinvesting in its car business.
Streaming video prices were up 12.6%, well above the 3.6% consumer price index (CPI) increase, per an Ä¢¹½AV analysis.