Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.
DirecTV and Dish challenge the Disney-Fubo merger: Legal fight over Venu Sports launch highlights antitrust concerns in sports streaming.
Tech CEOs align with Trump, signaling support for deregulation and reduced scrutiny. Contributions and softened content moderation show efforts to foster smoother government relations and spur investments.
Peacock unveils live advertising features at CES: A busy calendar in 2026 has the company fleshing out its ad capabilities.
In 2025, digital advertising will be shaped by connected (CTV) consolidation, stricter data privacy measures, and AI-driven marketing. CTV growth may spark mergers, while privacy regulations push brands to rely on first-party data. AI will continue to enhance campaign performance and creativity, transforming how marketers engage audiences.
Don’t count Roku out: The CTV provider hit 90 million US households, cementing its leadership even as the sector undergoes major consolidation.
As connected TV takes center stage in advertising, brands are turning to creative strategies that capture attention and maintain audience engagement. Strong branding and frequent updates to campaigns are key to staying ahead in the competitive streaming space.
CES 2025 emphasized a shift to platform-agnostic ecosystems as cloud gaming, e-sports, and cross-platform play redefine the industry
Anthropic reaches a settlement with music publishers: Its agreement with Universal Music Group and others offers hints at AI’s future.
Consumer-facing features like Samsung’s Vision AI are enhancing consumer AI accessibility—reshaping content discovery and opening new advertising strategies.
Easing AI regulations could unleash unprecedented investments. But it also raises ethical concerns that policymakers must balance with growth.
Disney acquires Fubo, clearing Venu Sports’ troubled launch: The deal hints at future media mergers and sets the stage for a streaming shakeup.
Comcast’s streaming ad platform aims for SMBs: Universal Ads will launch with partners like Roku and WBD as competition for SMBs increases.
2025 is a crucial year for Netflix’s future: The streaming leader’s first sports rights deal begins in days, teeing up future opportunities.
Marketing has dramatically changed over the first quarter of the 21st century. The rise of digital, hyper-specific targeting, connected TV(CTV), and real-time advertising marketplaces are just a few of the trends that have made the marketing industry almost unrecognizable to what it was at the beginning of 2000.
The net neutrality reversal makes deep pockets more important than relevance, threatening SMBs and reshaping the battle for online visibility.
The former Bush aide’s elevation could reshape content moderation policies as Meta navigates polarized users and criticism of its content moderation policies.
Virtual product placement surges: Rembrand’s $23M funding fuels growth in AI-driven ad tools, regional targeting, and post-production flexibility.
CTV display ad spending will reach $33.35 billion in 2025, with 98.4% of those dollars going to video ads. Total CTV ad spending will see solid double-digit annual growth rates through our forecast period to reach $46.89 billion in 2028.
Apple TV+ offers free weekend: A blend of traditional tactics and tech strategy aims to boost subscribers ahead of Severance Season 2.