Incrementality has always been the holy grail of retail media. But lately, it’s taken on greater importance as ad budgets are squeezed and retail media networks (RMNs) fight for their share of ad dollars.
The $8 billion Informatica buy signals a pivot from flashy AI tools to reliable, compliant data—core to scaling enterprise automation without sacrificing transparency.
President Trump’s volatile tariff policies have created uncertainty in the advertising market, with forecasters now projecting multiple scenarios for how the rest of 2025 might unfold.
On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. ĢAV Principal Analyst, Sky Canaves talks with Maev’s Michael Campi, PepsiCo’s Mike Glaser, and LiveRamp’s Christine Grammier in this panel from the May 9th ĢAV virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.
Consumers now expect sustained and meaningful social action from brands, instead of isolated gestures. As brands pull back or quiet their DEI initiatives, consumers are paying close attention.
GenAI’s growth means everyday content generation could divert precious resources, with utilities quietly shifting the cost burden to households
On this special edition podcast, we explore how top brands master commerce media—choosing the right networks, weaving in existing channels, and optimizing for maximum impact. ĢAV’s Sarah Marzano hosts InfoSum’s Senior Vice President, Sales, North America, Marc Cestaro and Kettle & Fire’s Senior Director, Media and Omnichannel, Niccolò Gloazzo in this live panel from ĢAV’s May 9th virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.
Marketers are increasingly concerned about reaching the consumers who avoid them. 41% say ad avoidance or ad blindness is a major area of concern, up from 29% in 2022, according to a November 2024 Mediaocean survey.
85% of US brand and agency decision-makers consider Nielsen alternatives to be more or just as effective than the legacy currency provider, per a July 2024 Advertiser Perceptions study.
While third-party cookies are here to stay—for now—marketers can’t afford to be complacent about measurement. With privacy regulations mounting and most consumers blocking cookies, measuring digital ad performance remains a complex and challenging task.
US-UK trade deal eases barriers across key sectors: Our FAQ explains how the pact may benefit exporters and affect economic growth.
Eurovision shows the importance of branding and timing: The music competition had notable brand activations with lessons to impart.
On today’s special edition podcast, ĢAV analysts Sarah Marzano and Max Willens explore how commerce media is reshaping advertising—covering platform innovation, measurement, and its overlap with CTV and social—before a fireside chat with Chase Media Solutions’ Lauren Griewski. Recorded live at the ĢAV Commerce Media Trends 2025 virtual summit on May 9th. Listen wherever you find podcasts, or watch on YouTube and Spotify.
On today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.
Measurement should do more than recap results—it should help guide your next move. By aligning metrics with true campaign goals, marketers can turn insights into smarter decisions and create space for long-term growth.
layers browse, click, and buy real merch inside their favorite games, ushering in a new era of immersive ecommerce.
New research shows clusters of AI agents evolve social norms and roles on their own, mimicking human behavior and raising fresh concerns about bias
Marketing technology and direct marketing were two of the top investment priorities for US B2B marketers in 2024, while SEO and market research were two of the bottom, according to July 2024 data from Sagefrog Marketing Group.
“As retail media has grown, the landscape has become increasingly complex and fragmented, said ĢAV principal analyst Sky Canaves during last week’s ĢAV's summit on Commerce Media Trends 2025. “Comparisons are hard when standards vary across channels and platforms.”
Poor planning, political posturing, and a shift to inference workloads turned China’s state-backed data center spree into a cautionary tale for US hyperscalers.