The news: AI dominated Wednesday’s Made by Google event, where the company unveiled its Pixel 10 lineup. Google pitched Gemini as “personal intelligence,” framing it as a universal AI assistant across smartphones, wearables, smart homes, and connected cars. The showcase feature, Magic Cue, anticipates user needs by pulling data from Gmail, Calendar, and Messages to suggest timely actions. Our take: If features like Magic Cue prove indispensable, Google gains a recurring revenue stream and deeper ecosystem lock-in. If they fade as gimmicks, Pixel risks remaining a niche brand, especially if competitors can provide similar apps or services.
On today’s podcast episode, we discuss how to best decide who to partner with, the right conditions for a successful store-in-a-store relationship, how to approach long-term partnerships versus one-off collaborations. Join Senior Director of Podcasts and guest host, Marcus Johnson, Vice President of Content, Suzy Davidkhanian, and the Founder and CEO of Mack Weldon, Brian Berger. Listen everywhere and watch on YouTube and Spotify.
The news: Mastercard has awarded WPP Media its $180 million media account after ending its relationship with Dentsu-owned Carat. Our take: WPP Media’s previous with PayPal may give insight into the type of media it might produce for Mastercard. As the creative firm behind the “Venmo Everything” campaign and the Will Ferrell-fronted PayPal Pay Later campaign, Mastercard’s new promos likely will feature zeitgeisty and generationally buzzy celebrities to target younger demographics.
The news: Google Ads is ending manual language targeting, taking over a significant element of campaign management. In lieu of manual targeting, Google’s AI will detect user language automatically using signals such as language settings and historic search activity. Our take: Brands should consider auditing current campaigns to identify where automated language detection might create gaps and establish safeguards, such as breaking out campaigns by region or market and including clear, native-language text in headlines and descriptions to signal intended language to both users and Google’s systems.
The news: A federal appeals court upheld $92 million in fines against T-Mobile and Sprint for illegally selling customer location information (CLI) without proper consent or safeguards. Our take: When building campaigns that use location-based targeting or CLI, marketers should treat consent and transparency as not only legal checkboxes but also strategic imperatives. Brands that clearly communicate how data is collected and used will build trust and better maintain customer loyalty.
"Sometimes a brand puts out a campaign and the internet goes wild, but it's not always in the way that the brand had hoped," said our analyst Suzy Davidkhanian on a recent episode of “Behind the Numbers.” For example, a recent American Eagle jeans campaign featuring Sydney Sweeney sparked controversy, with headlines like "Sydney Sweeney under fire after controversial American Eagle ad campaign" to "American Eagle stock rises after Trump praises Sydney Sweeney ad amid backlash."
Only 40% of US retail media networks (RMNs) offer self-service sales data, according to Q2 data from Mars United Commerce.
32% of US connected TV (CTV) users find traditional TV ads useful/helpful for holiday gift info, while 34% say the same about streaming TV ads, according to June 2025 data from LG Ad Solutions.
On today’s podcast episode, we discuss if the death of the Late Show is “the canary in the linear coal mine” and the biggest takeaways from the landmark NFL and ESPN deal. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Editor, Daniel Konstantinovic, and Vice President of Content, Paul Verna. Listen everywhere you find podcasts and watch on YouTube and Spotify.
ChatGPT saw 52.2 million US unique visitors in June, up 180.6% from last July, per Comscore.
The news: A coalition of major US banks is pushing for reforms to the recently enacted GENIUS Act. The banks are concerned that a loophole could give non-bank competitors advantages over more regulated traditional banks, per AInvest. Our take: The main challenge for traditional banks is that they have to compete on a new front with different rules. But it’s also a major risk to their customers, who could not only move their money over to competitors’ accounts—but also lose it. While a 4% reward rate is highly attractive and far exceeds most traditional savings account interest, these stablecoin holdings are not necessarily protected by FDIC insurance. Without this insurance, a platform failure could mean consumers lose their entire investment—a risk that does not exist with a federally insured bank deposit.
The news: Financial institutions (FIs) are obsessed with acquiring new customers. But prioritizing it over other important goals won’t work in the long run. Our take: The steps FIs should take to ensure the customer journey doesn’t end right after it starts include: Investing in a strong onboarding experience. Create incentives—such as rewards and personalized insights—for customers to make their second transaction, not just their first. And seamless onboarding journeys particularly help strengthen ties with younger customers, who have high expectations for great experiences. Rethinking their brands. FIs can stand out by figuring out what makes them unique and communicating that consistently. If a brand or messaging is indistinguishable from the next FI, consider a rebrand or brand refresh. Doubling down on AI. From ensuring FIs show up in generative search engine results to supercharging the customer experience with AI agents, finding new ways to implement the technology to better engage customers can be a valuable investment.
The news: MX Technologies recently surveyed 1,000 US consumers to study what drives banking customer retention and attrition. Our take: The MX Technologies report underscores that consumers are highly motivated by value, convenience, and a seamless digital experience. In addition, they know what they want for their finances and are willing to look to competitors to get it. To win and retain customers, FIs should proactively use data to anticipate customer needs at key life stages and offer relevant products before those moments arrive.
The finding: Interest in electric vehicles (EVs) has ticked up in the past year, per Deloitte’s June 2025 ConsumerSignals report. Globally, 44% of consumers said they would prefer an EV for their next vehicle, compared to 39% one year ago. In the US, 37% of consumers want an EV, up from 34% in June 2024. The rise in EV demand marks a fundamental shift in the risk landscape. Insurers can no longer afford to underwrite EVs as they would a regular car and adjust premiums reactively. Instead, they must move to a proactive model. This will include incentivizing safe driving, and educating consumers about their vehicles and how to keep premium prices as low as possible. Next, insurers should consider acquiring cybersecurity insurance, investing in human-centric security, and implementing advanced security technologies.
The strategy: Insurance Business Magazine analyzed the tactics behind recent successful insurance marketing campaigns. Our take: The most successful insurers aren't just selling a product; they’re telling a story that connects to people's lives and their need for security and peace of mind. In our report “Life Insurance Trends 2025,” we also explored marketing techniques to help customers—especially younger generations—see the value of insurance. We emphasized price transparency, value-adds, and education on what products entail. Insurance Business Magazine’s analysis backs this up: When insurers move beyond technical jargon and focus on tangible benefits of insurance, they build trust, create memorable campaigns, and ultimately drive greater interest and loyalty.
In this podcast episode, we discuss the difference between a real miss vs. sparking conversation, if there is such a thing as bad press, and what brands should do once a campaign doesn’t land. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Analyst, Arielle Feger.
The news: Fintech giant Chime beat Wall Street estimates in its first quarterly revenue reporting as a public company, driven by strong demand for its digital banking services, per Reuters. Our first take: Chime's impressive debut as a public company is a powerful statement about the shifting dynamics of consumer banking. For years, traditional banks have dismissed challenger banks as a fringe trend. But Chime's financial performance proves there's a huge, profitable market for digital-first financial services. In addition, Chime’s focus on short-term liquidity tools and early pay access has positioned it as a valuable financial partner, especially as consumers are faced with pressing economic concerns.
The news: President Trump recently signed an executive order to allow Americans to invest 401(k) retirement savings in private equity, cryptocurrency, real estate, and other alternative assets, per NBC. The administration believes this will give retirement savers more opportunities for potentially higher returns. Our take: This may excite younger consumers in particular, as they generally are more interested in alternative investments. But critics and financial experts warn that these new options come with higher risks and costs than traditional 401(k)s. The traditional banking model centers on stability, trust, and relatively conservative financial products. In addition to new opportunities, introducing high-risk, alternative assets into retirement accounts creates significant challenges for the banking sector.
The news: Google is turning search results into a customizable, algorithmic feed. The search giant is rolling out Preferred Sources, which allows users to select their favorite blogs or news outlets to appear the most in the “top stories” section. The feature aims to help users see more content from their favorite sites, per Google. Our take: If search results become a more limited discovery engine, news sites and blogs may need to rely more heavily on traffic through alternative sources. Joining blogging sites like Medium and Substack could help maintain visibility and surface new readers who will add them as preferred news sources, considering the platforms’ focus on content discovery.
Some students have already started their school year, but the back-to-school shopping season is far from over. In fact, over a third (34%) of families begin their back-to-school shopping in August, according to recent data from ad platform gumgum.