Nvidia and AMD face rising costs and slower rollouts, while China seizes the moment to fill market gaps with homegrown alternatives.
Google AI Overviews decrease CTRs: A new study bolsters claims that Google controls both the search experience and the advertising ecosystem.
With 65% participation and high multi-recipient sharing, Gen Z treats location sharing less like surveillance and more like a way to stay virtually present.
Digital ad spend in Latin America is set to reach 56.4% of total ad spend in 2025, per Ä¢¹½AV’s forecast. As the region’s digital landscape matures, media quality, and performance are becoming top priorities for advertisers.
HubSpot’s push for AI data privacy: HubSpot customers handled 90% of inquiries without human intervention while meeting strict privacy regulations.
On today’s podcast episode, we discuss how department stores are getting on, how they’re evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.
Snap study shows the power of positive ads: Consumers reported higher brand recall when seeing ads that sparked "joy."
Streaming grew in March, but tariffs could threaten the CTV ecosystem: Despite upward trends, the CTV ad market could become stagnant in the year ahead.
Almost nine in 10 (87%) US executives are comfortable with agentic AI taking over some number of decisions and tasks for customers, according to February data from NLX and QuestionPro.
On today’s podcast episode, we discuss how March Madness viewership stacked up this year, if women’s college basketball was able to sustain the bump from the ‘Caitlin Clark effect’, and how viewers of women’s sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify.
Sports remains a profitable ad opportunity: Two-thirds of Americans are sports fans and over half have made a purchase based on audio ads.
Tariffs may reduce US social media ad spend by $10 billion in 2025, or 10% versus our existing forecast.
Marketing hiring surge may be short lived: Listings increased 9.1% in Q1, but economic volatility raises questions about the industry’s resilience.
Tariffs threaten innovation’s pace: Prolonged trade wars could hike smartphone prices and delay new tech rollouts, making midrange devices a safer, more strategic choice for buyers and brands. Read online
Reward-based video ads are increasingly effective at reaching younger consumers, particularly those who play games.
On today’s podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.
30% of chief financial officers worldwide anticipate passing 91% to 100% of tariffs along to their customers, while nearly as many (29%) anticipate passing on less than 10%, according to March 2025 data from Gartner.
Markets rally, but marketers hold their applause: Trump’s tariff pause could still keep ad execs on edge, given market volatility and long-term planning risks.
Facing a steep 145% Chinese import duty, HP, Dell, Lenovo, and Nintendo are pulling back, risking supply gaps to dodge consumer backlash