Microsoft’s new Bing has had a persistent hold over headlines. Combine this with a third consecutive quarter of ad loss for YouTube and the picture for Google may look less than rosy. But the company remains in good shape, with overall earnings beating expectations. It remains dominant in search, and YouTube use is still remarkably high. Here’s a closer look.
On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
Google turns to generative AI to give shoppers a helping hand: The search engine aims to simplify consumers’ purchase decisions by arming consumers with more information.
Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.
This year’s upfronts have been unusual, with the haze of the Writers Guild of America strike and a decisive shift toward streaming. From YouTube’s mixed messages to Netflix’s ad-supported tier’s less-than-impressive beginning, here are five trends pinpointed by our analyst.
Nike’s close connections to sports and sneaker culture keep it on the top of Gen Z’s list of favorite brands while its cutting-edge sneaker technology makes the brand a must-have for runners. But Nike must use a mix of D2C and wholesale commerce if it wants to defend its title from the competition.
The company is threading artificial intelligence into its core products and services used by millions of users while doubling down on AI accountability. Read online
TikTok promotes learning and automation at product summit: Simplicity is a big buzzword for TikTok this year, with automation at the heart of simplifying the ad creative process.
On today's episode, we discuss how we should feel about Amazon's online sales being flat, how its ad business was able to have such a good quarter, and why the company has yet to find a mass grocery format worth expanding. "In Other News," we talk about how Pinterest has been doing and just how popular self-checkout is. Tune in to the discussion with our analyst Blake Droesch.
As acquisition costs continue to rise, it’s crucial for D2C brands to double down on the value provided to customers. For outdoor lifestyle company Solo Brands, this meant putting its loyal fan base first by leaning into customer experience, communication, and its value proposition to keep customers engaged and coming back for more.
Nearly two-thirds (65.8%) of US consumers said that a company being transparent about how they plan to use personal data would help that company gain their trust, per Razorfish. Over half (55.1%) said a company would be more likely to gain their trust if it didn’t unnecessarily collect personal data. Their satisfaction with a company’s product or service had less of an impact, with 49.1% saying it would earn their trust.
D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.
Every customer’s reaction, share, or comment influences the reach of a bank’s message—and could threaten the bank itself. Banks should use social media to actively engage online communities, not just to display ads.
Hulu was the star of upfront streaming spend in iSpot.tv’s March survey, with 74% of brands and advertisers saying they were allocating spend to the platform. YouTube TV also had a huge showing, with almost half (48%) of respondents saying they were assigning spend to it. Peacock, Roku, and Paramount+ rounded out the top five.
Last month, Meta said it would use generative AI in ad creation by the end of the year. Not long after, Google announced generative AI ad plans of its own in the form of tools that will “remix” ads based on client goals. Neither company has released details of what these AI updates will look like, but the changes are big news for advertisers, agencies, and everyone in between.
TikTok is going all-in on in-app purchases; Meta is focused on shoppable ads; and YouTube hopes to gain a competitive advantage through its strong creator relationships. All of this is happening as we forecast US retail social commerce sales will grow nearly 30% this year to hit $68.92 billion
ChatGPT’s popularity, its impact on businesses, and potential for misuse are pushing governments and regulators to set limits. Where do they even begin?
On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.
Generative AI is the topic of the moment, and the dollars are following: Spending on AI-centric systems worldwide will jump to $154 billion this year from $121 billion last year, according to the International Data Corporation. If you’re not already using the tech, it’s time to get startedHere’s how retailers are using the AI.
Concerns surrounding privacy are high, which could weigh on marketers’ efforts to target consumers. US adults under 30 are slightly less concerned (66%) than older consumers about the use of personal information for targeted digital ads, according to the Out of Home Advertising Association of America and Morning Consult.