Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.
On today's episode, we discuss why Americans would go to a retailer for their healthcare, where most of them are going, and what the most significant deal in retail healthcare has been so far. "In Other News," we talk about why Allina Health is denying certain types of care to patients and why consumer trust in the healthcare system is continuing to fall. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
New AI Tools for Marketers: Salesforce and Adobe launch generative AI products aimed at streamlining workflows and bolstering campaign performance through customization.
Amazon sits at the top of US ecommerce, accounting for 37.6% of sales this year, according to our forecast. In addition to generating billions of dollars in sales, Amazon’s ecommerce business propels its other ventures, including retail media and B2B ecommerce. By harnessing the power of generative AI, Amazon could leave its retail competition even further in the dust, and possibly catch up to the Google and Meta duopoly.
On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.
Despite slow US adoption and economic downturn affecting advertising, TikTok’s 1 billion daily users and Instagram’s exit from live shopping present opportunities for growth.
Prime Video mulls ads, but football paints a worrying sign: The streaming service is planning an ad-supported tier despite its video ad growing pains.
This year, furniture and home furnishings will make up a $179.75 billion ecommerce market in the US, according to our forecast, and growth is accelerating. With challenges coming from big names like Amazon and Walmart and resale platforms like Facebook Marketplace and Craigslist, Ikea has no choice but to innovate to keep up.
Microsoft’s $20M fine for collecting kids’ data on Xbox underscores intensifying privacy regulations for ad-centric Big Tech, potentially triggering tighter privacy controls and bigger fines.
On today's episode, we introduce you to the FAST (free ad-supported streaming TV) services (e.g., Tubi, The Roku Channel, and Pluto TV), explain how they became so popular, and look ahead to see what their ceiling is. "In Other News," we talk about whether the advertising space is on the mend and how significant of an ad player Microsoft is. Tune in to the discussion with our analyst Ross Benes and director of Briefings Jeremy Goldman.
On today's episode, we discuss what to make of Apple's Vision Pro, the company's newly announced mixed reality (MR) goggles; how AI could improve shoppable TV; why retailers and customers aren't on the same page; how ads on the New York subway are changing; how Amazon plans to deliver packages to folks even faster; how long it actually takes to play a baseball game; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
Though there’s still a ways to go, retail media is evolving toward a system that’s media- and retailer-agnostic, offering unfettered visibility and optimization potential, increased transparency, and better outcomes for retailers, advertisers, and consumers.
To ensure your brand doesn’t fall into a bland or copycat marketing spiral, our analysts said AI should be a starting point and that the human element is essential. They also warned of conformity. Here are their insights into the risks that generative AI poses to brand originality and where the technology can help brands experiment.
On today's episode, we discuss whether most of what AI writes is useless, if AI is coming for your job, the likelihood of human extinction, and AI rules that could help us avoid that scenario. "In Other News," we talk about what Nvidia is and why it just joined the hyper-exclusive trillion-dollar club and what happens now that Neuralink can test its brain implants on humans. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Advertising employment peaks: AI advances may promise potential disruption.
This year, US social network ad spending will grow at its slowest pace since we began tracking it, at just 3.4%, to reach $68.45 billion, according to our forecast.
“If you want to dominate the digital landscape, you’ve got to win or be a clear leader on the three core pillars: media, advertising, and commerce,” our analyst Andrew Lipsman said during our recent “Attention!” summit.
On today's episode, we discuss whether we'll be able to tell if something is AI-generated, whether AI can be considered an "inventor," and whether now is the right time to adopt this technology. "In Other News," we talk about how smart ChatGPT really is and what ever happened to IBM's AI supercomputer Watson after it won at "Jeopardy!" Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Though we’ve downgraded our retail media forecast, we anticipate the channel will experience double-digit growth through 2027. “I don’t think it’s an exaggeration to say that retail media is one of the most important and potentially most transformative ad spending channels in media right now,” said our analyst Max Willens.
Retail media is moving from its initial state (search and on-site display ads) up the funnel toward social, open web, and connected TV. As retail media networks move into their next era, they should leverage partnerships to explore new channels, said Evan Hovorka, vice president of product and innovation at Albertsons Media Collective.