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China’s prolonged COVID-19 shutdowns lead to factory escapes: With cases spiking, manufacturers like Foxconn are turning to bonuses to keep production moving, but some workers are running away.
Around 60% of US TV viewers think the number of ads on Hulu, Discovery+, and HBO Max is reasonable. Fewer of them feel the same about Paramount+ and Peacock, while live TV is considered the biggest offender in this respect.
Google loosens the reins on its clean room: Advertisers now have more freedom with how they can use Google’s first-party data for campaigns.
Over 80% of CX leaders plan to outsource in 2022 in some capacity, according to January 2022 research from Telus International and Pulse.
Apple’s lack of experience managing ads is showing: Its new App Store placements were flooded with gambling ads, prompting a widespread backlash.
On today's episode, we discuss the addressable opportunity in the US, how big the connected TV market is, and how measurement, privacy, and fragmentation are disrupting progress in advanced TV. "In Other News," we talk about how TikTok is trying to usher in an age of machine learning advertising and how Google is trying to put Chrome users in control of their ad experience. Tune in to the discussion with our analyst Evelyn Mitchell.
Despite the fact that Meta has bulked up its ad offerings quite a bit this year, its ad revenues were down nearly 4% in the third quarter.
Affiliate marketing is getting a second wind as emerging publishers and creators attract a new crop of advertisers. Here’s a refresher on the benefits of affiliate marketing, as well as a word of caution for advertisers interested in giving it a try.
WPP, which owns advertising agencies Ogilvy, Wunderman Thompson, and VMLY&R, boosted its guidance this week after reporting a 10.3% increase in revenues.
Big Tech’s economic omen: Tech giants’ earnings show steep declines in profits and the effects of reduced consumer spending and plunging ad revenues, It marks the end of pandemic-era growth and a continued downturn.
Broadridge's Global Chief Marketing Officer Dipti Kachru shared her insights into the rapidly evolving role of the CMO, the trends and challenges affecting her, and how she measures the success of marketing initiatives.
The most informative sessions unpacked providers’ increased alertness around fraud, the next era of BNPL, attendees’ excitement over open banking innovation, and fintechs’ efforts to align with regulators.
On today's episode, we discuss Uber's foray into advertising, whether or not we are past "peak newsletter," how to convert online shoppers into buyers, how Apple's privacy changes have affected mobile marketers, how much media young people consume, an explanation of what's most disrupting advanced TV, how much it costs to raise a kid in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Evelyn Mitchell.
Apple is demanding 30% of promoted post transactions: The App Store now says promoted posts should be treated as in-app purchases in a not-so-subtle attack against Meta.
The repercussions of China’s leadership overhaul: Markets in China, Hong Kong, and New York plunge over worries that Xi Jinping’s consolidation of power could further confound investment in Big Tech.
Among US citizens ages 18 and older, 60% feel there should be political ad spending limits for groups not affiliated with political candidates. Only 16% think their spending should remain unlimited.
Google wants users to customize their ad experience: A new hub lets users opt out of personalized ads entirely, but it’s more of an olive branch to regulators than anything.
“Social is everything we do. It’s the connective tissue.” That was the message from Meghan Myszkowski, global head of social media for Xbox and Game Pass, at Advertising Week New York. But social media is constantly changing, making brand relevance often hard to achieve. Here’s what brands should keep in mind.
TikTok pushes an AI advertising product: The app’s strong position is letting it experiment with machine learning to court advertisers big and small.