As marketers look to increase audience reach and stay away from the whims of any singular platform, private social media networks offer another avenue.
Insider Intelligence spoke with Hiroki Asai, global head of marketing at Airbnb, about recent marketing campaigns addressing inflation’s impact on the travel industry and the brand’s shift away from search and performance-based marketing.
Nvidia’s generative AI pivot: Its expertise in GPUs and imaging software gives Nvidia a first-mover advantage over other chipmakers. Will regulation and copyright law catch up with innovation?
Here's how the iconic brand pivoted from transactional marketing to brand-building in the long term.
Next year, US connected TV (CTV) ad spend will hit $26.92 billion. This market has grown by double digits each year since we began tracking it in 2017, and it will continue to do so through the end of our forecast period in 2026.
Search engine marketing costs are on the rise in 21 of 23 industries: New analysis finds that Google Ads are getting more expensive.
“Google is clearly trying to modernize what has been this golden goose, which is their search business, while also trying to modernize the format that they’re able to deliver to users on YouTube with Shorts,” said our analyst Max Willens, following Alphabet’s third-quarter earnings. “We might be at the beginning of an environment where it's tough to build momentum around either of them.”
A successful marketing approach prioritizes knowing and defining your audience, expanding your reach, and giving yourself room to adjust on the fly.
The average US household was served the same podcast ad 4.76 times in Q2 2022. That quarter marked an unusual decrease in ad frequency, and as a result conversion rates went up, according to Podsights.
Disney’s blockbuster streaming numbers aren’t cutting it: Despite a whopping 12.1 million subscribers, investor pressure is pushing Disney to dramatically increase ARPU.
Throttling processors risks slowing innovation: Semiconductors are a battleground in the tech cold war between the US and China, and now manufacturers are scaling down performance to comply with chip bans.
As users and advertisers jump ship from Twitter amid Elon Musk’s takeover, there’s no shortage of platforms for them to land on.
The era of explosive growth for podcast listenership is coming to an end for much of the world.
Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.
Following a turbulent third quarter in advertising, our updated forecast shows it’s not all bad news.
Affiliate marketing investment hit $9.1 billion in 2021, but the channel is not widely embraced or recognized for its value. In order to ease hesitations and increase the channel’s profile, a few things need to change.
On today's episode, we discuss why Google's advertising business has slowed, the significance of YouTube's growth going in the wrong direction, and what to expect from Google in Q4 and beyond. "In Other News," we talk about Apple Search Ads' market share and why live sports may not be that big of a driver of pay TV subscriptions. Tune in to the discussion with our analyst Max Willens.
Insider Intelligence spoke with Randy Goldberg, co-founder and chief brand officer of Bombas, a certified B corporation., about communicating authenticity to customers.
Airbnb doesn’t need performance marketing: The company’s shift away from search in 2019 has helped, but not everyone can replicate it.
Do Windows PCs need ad disruption? Abysmal Windows 11 adoption and expiring support for Windows 10 mean Microsoft needs new strategies. Ad-based subscriptions could bring prices down but alienate customers.