Amazon presses forward with new generative AI tools: The retailer is determined to show clients and investors it can keep up with OpenAI and Google despite a slow start.
New AI Tools for Marketers: Salesforce and Adobe launch generative AI products aimed at streamlining workflows and bolstering campaign performance through customization.
Amazon sits at the top of US ecommerce, accounting for 37.6% of sales this year, according to our forecast. In addition to generating billions of dollars in sales, Amazon’s ecommerce business propels its other ventures, including retail media and B2B ecommerce. By harnessing the power of generative AI, Amazon could leave its retail competition even further in the dust, and possibly catch up to the Google and Meta duopoly.
On today's episode, we discuss what to make of Apple's Vision Pro, the company's newly announced mixed reality (MR) goggles; how AI could improve shoppable TV; why retailers and customers aren't on the same page; how ads on the New York subway are changing; how Amazon plans to deliver packages to folks even faster; how long it actually takes to play a baseball game; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
The CFPB signaled it’s taking a more proactive stance in policing banks’ AI chatbots, including dishing out penalties.
AI enhances B2B advertising: LinkedIn’s latest feature levers OpenAI models to improve ad creation efficiency.
To ensure your brand doesn’t fall into a bland or copycat marketing spiral, our analysts said AI should be a starting point and that the human element is essential. They also warned of conformity. Here are their insights into the risks that generative AI poses to brand originality and where the technology can help brands experiment.
On today's episode, we discuss whether most of what AI writes is useless, if AI is coming for your job, the likelihood of human extinction, and AI rules that could help us avoid that scenario. "In Other News," we talk about what Nvidia is and why it just joined the hyper-exclusive trillion-dollar club and what happens now that Neuralink can test its brain implants on humans. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Advertising employment peaks: AI advances may promise potential disruption.
On today's episode, we discuss whether we'll be able to tell if something is AI-generated, whether AI can be considered an "inventor," and whether now is the right time to adopt this technology. "In Other News," we talk about how smart ChatGPT really is and what ever happened to IBM's AI supercomputer Watson after it won at "Jeopardy!" Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
We round up how some large financial institutions are currently testing AI for front- and back-office functions.
Key stat: Among US adults who are very trusting of generative AI, 60% are men and 40% are women, according to Morning Consult. People who trust AI also tend to be millennials and have less than a college education.
On today's episode, we discuss what AI-generated ads will look like, TikTok testing a new AI chatbot called Tako, Formula One finding a new way to advertise on its cars, ESPN offering its channel as a standalone streaming service, what using VR in a car will look like, visualizing the US workforce as 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
Privacy violations expose questions about data security in IoT devices and could lead to stricter regulations and potential impact on targeted advertising strategies.
Disney says AI could make QR-code shoppable marketing obsolete: At a TV advertising event, Disney and YouTube shared how AI has already changed their strategies.
Tech leaders racing to develop AI technology are acknowledging its dangers and comparing them to pandemics and nuclear war.
ChatGPT may have all of the buzz when it comes to AI platforms, but marketing technology and platforms are quickly catching up by adding a host of AI features to their systems. For starters, Adobe unveiled “Generative Fill” in Photoshop last week, a feature that uses AI to extend the canvas of your design, fill in backgrounds, and more. Meanwhile, Acquia unveiled a chatbot within its digital asset management platform.
Lack of people and process training is the biggest obstacle to leveraging AI, cited by 42% of B2C professionals worldwide in a Twilio survey. Other barriers to AI adoption include security or compliance (36%), poor organizational processes (34%), and poor-quality data (31%).
Klarna hailed AI’s potential, but it needs to consider how the tech can bring benefits that competitors can’t replicate.
On today's episode, we discuss what happens now that Montana has approved a ban on TikTok, what Amazon's AI chatbot might look like, why Meta got a record fine from the EU, what space advertising looks like, a Supreme Court ruling on an infamous internet law, how good humans are at multitasking, and more. Tune in to the discussion with our director of Briefings Jeremy Goldman, analyst Evelyn Mitchell, and vice president of Briefings Stephanie Taglianetti.