Every year, there are a handful of topics that dominate the conversations at the Cannes Lions International Festival of Creativity. AI was this year’s buzzword., with Gen Z making a large appearance.
Omnicom will integrate Google’s generative AI into its ad tech stack: With Omnicom and WPP backing generative AI, the rest of the industry will be swift to follow.
My AI is an advertising play. At a Wall Street Journal event during the 2023 Cannes Lions International Festival of Creativity on Tuesday, Snap CEO Evan Spiegel said that insights gathered from conversations on My AI could help improve advertising on Snapchat.
If marketed properly, the tech can help it stand out from rivals and build customer trust before mass industry adoption.
Is AI already replacing ad agency jobs? A new report suggests 33,000 jobs will be replaced by 2030, but there are signs that it’s already happening.
Are social media AI chatbots just a gimmick? Moves from Snap and other platforms are revealing their potential as advertising tools.
GenAI is providing numerous benefits across the entire CX. Accelerated by the recent releases of Midjourney, DALL-E 2, and ChatGPT, a revolutionary transformation is underway for marketers regarding the way they engage and interact with consumers.
On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.
Search is pivoting toward AI chat. Google has its Search Generative Experience (SGE) and Bard. Microsoft has its new Bing and a partnership with OpenAI. These fundamental changes to search will change user behavior and monetization. Here’s how the new era of search will affect advertising for brands, retailers, and publishers.
Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.
Ad agencies are split on generative AI. Some are diving into the emerging tech with partnerships and acquisitions. Others are wary of the hype. With major ad platforms like Meta, Google, and TikTok developing their own AI tools, agencies need to establish a clear approach—or risk irrelevance.
Accenture is investing $3 billion in AI in the next three years. The biggest challenge will be balancing automation with the human component of business operations.
Amazon presses forward with new generative AI tools: The retailer is determined to show clients and investors it can keep up with OpenAI and Google despite a slow start.
New AI Tools for Marketers: Salesforce and Adobe launch generative AI products aimed at streamlining workflows and bolstering campaign performance through customization.
Amazon sits at the top of US ecommerce, accounting for 37.6% of sales this year, according to our forecast. In addition to generating billions of dollars in sales, Amazon’s ecommerce business propels its other ventures, including retail media and B2B ecommerce. By harnessing the power of generative AI, Amazon could leave its retail competition even further in the dust, and possibly catch up to the Google and Meta duopoly.
On today's episode, we discuss what to make of Apple's Vision Pro, the company's newly announced mixed reality (MR) goggles; how AI could improve shoppable TV; why retailers and customers aren't on the same page; how ads on the New York subway are changing; how Amazon plans to deliver packages to folks even faster; how long it actually takes to play a baseball game; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
The CFPB signaled it’s taking a more proactive stance in policing banks’ AI chatbots, including dishing out penalties.
AI enhances B2B advertising: LinkedIn’s latest feature levers OpenAI models to improve ad creation efficiency.
To ensure your brand doesn’t fall into a bland or copycat marketing spiral, our analysts said AI should be a starting point and that the human element is essential. They also warned of conformity. Here are their insights into the risks that generative AI poses to brand originality and where the technology can help brands experiment.
On today's episode, we discuss whether most of what AI writes is useless, if AI is coming for your job, the likelihood of human extinction, and AI rules that could help us avoid that scenario. "In Other News," we talk about what Nvidia is and why it just joined the hyper-exclusive trillion-dollar club and what happens now that Neuralink can test its brain implants on humans. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.