Forty-two percent of marketers said they plan on exploring AI and automation as a strategy in 2023, according to an August 2022 Sagefrog survey
Banks recognize the benefits and risks of AI. Planning for regulation, investing now, and educating staff are all key to embracing the tech.
Microsoft’s new AI “Copilot” lands for marketers: Tool promises to help discover consumer categories and automate processes.
Generative AI is a content moderation threat multiplier: Apple and Blix face off over AI-generated content restrictions for the App Store. We can expect controversy to escalate as legal liability looms.
On today's episode, we discuss the US public's everyday awareness of AI, whether generative AI is more than just a hyper-advanced predictive text tool, and whether AI search might actually be a disaster. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.
On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.
OpenAI wants to build an AI that can outsmart us: The startup’s latest manifesto shows that the technology is on a breakneck trajectory toward either an economic revolution or catastrophe.
Meta’s response to ATT could turn off agencies: While AI and automation are improving CPMs, some marketers complain about a lack of control.
FTC weighs in on AI hype with a warning: As technology spurs new ventures and investment, agency urges advertisers to not make false claims.
Europe expands IT budgets in face of recession fears: Artificial intelligence, cloud computing, and software are technology’s bright spots, while devices continue to slump. We look at Europe’s growth opportunities.
The AI-driven future is here for streetwear company Snipes, according to Jenna Posner, chief digital officer, speaking at eTail West 2023 this week. Snipes is using AI tools now to integrate new merchandise into its platform, driving efficiency for getting product listings live.
In today’s episode, host Bill Fisher is joined by analysts Carina Perkins and Paul Briggs, and researcher Man-Chung Cheung to talk about the buzz surrounding ChatGPT, and how different regions are seeing different patterns of development in the generative AI field.
More than half of US adults prefer human-generated content across a broad range of media, according to an Ipsos survey. For news and photojournalism, for example, about 70% want to see human-made content. But for marketing websites and movies, US adults are slightly more open to AI-generated content.
Generative AI is set to have far-reaching implications for the $5.920 trillion global ecommerce sector. Here's our take on the top three areas where the technology could have the greatest impact.
We unpack the benefits, risks, and regulatory implications of AI’s impact on insurance.
ES: Microsoft’s Bing AI has a huge price tag: The tech giant’s cavalier commercialization of generative AI has uncertain profitability. High compute costs are passed on to developers as other challenges mount.
The share of worldwide video entertainment smart home device shipments will decrease between 2022 and 2026 as the number of smart security device and smart lighting device shipments grow.
On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
Of Microsoft’s $198 billion in revenues last year, only about 6% came from advertising. Could a revamped Bing help build out this revenue stream? It’s hard to imagine, but not impossible. Here are five charts that look at Microsoft’s latest ad moves.
FTC sharpens tech oversight amid AI revolution: Big tech’s opaque algorithms pushed the FTC to create an Office of Technology to rein in the industry. Search wars pose a regulatory wildcard.